TELEWORKING AND EFFECTIVENESS IN INTERNAL COMMUNICATION STRATEGY

According to the report "IV Radiography of Telework in Spain"published by Infojobs in September 2024, more than 3.1 million people in Spain telework, either occasionally or regularly, representing almost 15% of the working population. Although this figure has decreased considerably since the pandemic, teleworking has proven to be a methodology that is here to stay and continues to mark a transformation in the working environment. This is where internal communication comes into play. 

Adapting internal communication to teleworking

From an internal communication perspective, companies face big questions: have they successfully adapted to the telework model, whether full or hybrid? Have they implemented basic strategies to ensure an effective and productive work environment? Are they employing communication tactics that truly foster a sense of belonging among their employees?

Maintaining effective internal communication in this context requires a robust and evolving strategy. At InfluencesuiteWe have learned that the key is to apply communication practices that not only keep the team informed, but also promote their motivation and commitment. Below, we share some key practices that we implement in our agency:

1. Encourage horizontal communication

Horizontal communication has become crucially important in telework. Traditionally, internal communication flowed vertically, from the top down. However, in the current context, it is essential to create spaces where all employees, regardless of their position, can share ideas, doubts and opinions. At InfluenceSuite, we promote interdepartmental virtual meetings that eliminate hierarchical barriers and allow everyone to connect in an environment of equality. This helps to reduce the distance between teams and build a more inclusive organisational culture.

2. Facilitating team decision making

One of the main challenges in teleworking is collaborative decision-making. Without clear and well-structured communication, reaching consensus can be difficult. At InfluenceSuite, we have adopted an active participation approach, where all team members feel part of the decision-making process. This not only strengthens commitment and ownership, but also brings diverse perspectives and enriches results.

3. Adapting the communication strategy to the hybrid model

With the transition from full telework to the hybrid model, we at InfluenceSuite have realised that flexibility is essential, but just as important is preserving our organisational identity and values. Therefore, we have implemented weekly newsletters that highlight the achievements of the various teams and reinforce a sense of belonging and pride. We also use an instant messaging platform that keeps the team up to date on projects, developments and industry news. This internal channel has become a key space for information flow, supporting both cohesion and effectiveness.

Benefits of effective internal communication in teleworking

Since InfluenceSuite adopted the hybrid work model, we have experienced significant improvements at both an organisational and personal level. Flexibility and work-life balance have had a positive impact on team motivation and productivity. These results encourage us to continue improving and promoting internal communication adapted to the new work dynamics.

At InfluenceSuite, every step we take aims to build a more united and resilient team. If you are looking to implement a communication strategy If you are looking for an effective internal organisation in your company, do not hesitate to contact us.