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Attracting clients in the tourism sector is complicated for communication agencies. Achieving this depends on our ability to communicate effectively and in a well-structured way. From boutique hotels to travel agencies, any company that wishes to position itself in this market must prioritise its communication strategy with the

The business environment is highly competitive and effective communication is a fundamental pillar for the success of any organisation. That is why poor communication can become a significant obstacle, creating internal and external problems that directly impact productivity and reputation.

Yes, we know that we are in the era in which "a picture is worth a thousand words". But be careful... words are, without a doubt, a fundamental value in any communication strategy. Knowing what to say, how to say it and where to say it are three premises that any company must be clear about.

Transmedia communication campaigns have become a fundamental strategy to capture the interest of a wide range of audiences. Their objective is based on the power of telling stories through different channels and formats that, independently, have a meaning of their own, but that in the form

A social mobilisation campaign is a type of communication action that seeks to inspire and generate changes in the attitude, behaviour or actions of a community. These may be to promote sustainability, promote social rights or raise awareness of a cause. These campaigns require a strategic approach that