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In communications and public relations, success has long been measured by visibility: press appearances, social media mentions or media coverage. Today, however, brands have another objective in addition to being seen, and that is to get those audiences to act in their favour. 

The ability to innovate and differentiate has become essential for the survival and growth of companies. It is in this context that innovation consultancy firms come into play, a strategic partner that helps organisations to identify opportunities, design solutions and convert the

Augmentative and alternative communication (AAC) encompasses all those methods and systems that support or replace spoken language, facilitating the expression and understanding of ideas. It may include gestures, pictograms, symbol boards or electronic devices that convert images into speech. Although their use is traditionally associated with

Public relations is a tool implemented to build reputation, connect with key audiences and reinforce a company's image. At communication agencies, we design and execute actions adapted to each objective. In order to better understand what this task consists of, we review 5 examples of

In an environment where the public's attention is increasingly difficult to retain, communication campaigns need to be more creative, visual and memorable. For this reason, visual communication and, in particular, digital art have acquired a leading role in marketing and communication strategies.