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Designing a communication proposal for a company is a complex process that goes far beyond defining specific actions or selecting the appropriate channels. From a professional communication agency, the proposal is conceived as a roadmap aligned with the business objectives, the identity and the communication strategy of the company.

When talking about corporate communications, we often think of press releases or social media, without being aware of the enormous value of media events. Analysing some examples of successful press conferences helps to understand why this format is still one of the most effective tools.

In many organisations, information flows from top to bottom but hardly moves horizontally. Departments work as separate compartments, which leads to duplication of tasks and late detection of errors. The result is a slow, poorly connected company with frustrated teams. Faced with

In the day-to-day lives of individuals and businesses, the way we communicate has a direct impact on our relationships, decision-making, and how others perceive us. One of the most common styles, and a

Business communication is one of the strategic pillars of any organisation. To manage it in line with business objectives, more and more companies are turning to communication concept maps, a visual tool that allows ideas, messages, audiences and channels to be organised in a structured way. Having