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We firmly believe that effective communication begins with a thorough understanding of who you are addressing.

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APPLIED COMMUNICATION RESEARCH

We stand out for our ability to integrate sociological research into the field of communication, a fundamental tool for understanding and connecting with audiences at a deeper level. This approach allows us to convey messages and building awareness, reputation and visibility for different brands and clients in a strategic and evidence-based way.

Our expertise in sociological research gives us a detailed understanding of the social, cultural and behavioural dynamics that influence public perceptions and decisions. This knowledge allows us to develop communication strategies that are not only effective, but also impactful and relevant to specific audiences. By employing methods such as surveys, trend analysis and focus group studies, We gain valuable insights that guide our campaigns, ensuring that every message is relevant and timely.

Sociological research helps to identify and understand changes in attitudes and behaviour. This helps us tailor each communication strategy to stay ahead of the curve. Whether launching a new product, managing a reputation crisis or simply strengthening a brand's presence, our research-based approach ensures that every communication action has maximum impact. Sociological research is part of our process, it is the foundation on which many of the campaigns we have developed for our clients are built.

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In InfluenceSuite you will find a partner that not only talks, but also listens and understands, transforming data and analytics into powerful stories and memorable campaigns that impact audiences and elevate your brand across different communication channels.

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TOOLS

  • Conceptualisation of the study
  • Questionnaire design
  • Analysis of results
  • Development of a strategic dissemination campaign according to audience
  • Development of editorial materials

TYPES OF STUDIES

Sociological studies
applied to communication

Studies
of Opinion

Studies of
Quality

Studies of
Servqual

Studies of
Positioning

Studies of
Brand Health

Research
Documentary

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