STORYDOING: THE KEY TO MAKING A DIFFERENCE IN COMMUNICATION CAMPAIGNS

You've probably heard of the strategies of storytelling in the execution of communication campaigns, but are you familiar with the term storydoing? 

While storytelling is a corporate communication strategy based on telling stories that have an impact on the audience, storydoing goes one step further: it is based on executing concrete actions that reflect and materialise that story. This approach, in addition to communicating, generates tangible experiences that strengthen the relationship between the brand and consumers.

In today's post we explain what it is and how InfluenceSuite implements it in the communication strategies of many of our clients:    

First of all, what exactly is storydoing and what use is it in communication campaigns?

This term is based on the idea that actions have more impact than words. Rather than simply telling a story, brands embark on initiatives that demonstrate their own values and promises in a tangible way. For example, a company that, according to its storytelling strategy, claims to care about the environment might launch a reforestation campaign or develop sustainable products, making its actions validate its message. 

This approach is particularly effective in strategies digital communicationIn this area, consumers are increasingly attentive to authenticity and consistency between what brands say and what they actually do.

Storydoing vs. Storytelling

While storytelling is still a valuable tactic in communication strategies, storydoing offers the opportunity to go a step further, especially in an environment that is so saturated with messages. It is no longer dependent on well-crafted narratives, but on the demonstration of this narrative through concrete facts. 

It is undoubtedly a strategic step that not only reinforces credibility, but also helps to activate horizontal communication in the company itself, fostering a corporate culture in which all members are aligned with the mission, vision and values through common actions.

And finally, what is the role of communication agencies in the change?

A professional communications agency can lead this transition to storydoing by advising brands on the creation and execution of campaigns that reflect their values through their behaviour. From the planning to the execution of communication campaigns, through to the organisation of communications and press conferencesAgencies have the capacity to create and execute initiatives that, in addition to communicating, are also reflected in tangible actions.

The future of business communication lies at the intersection between what brands say and what they do. Today, business decision making is of great importance and storydoing is indeed an optimal way to connect with audiences on a deeper and more authentic level. 

For companies looking to stand out in a world saturated with messages, this approach can make all the difference and at Influencesuite we know why - contact us!