7 KEYS TO USING DATA JOURNALISM TO CREATE POWERFUL NARRATIVES

Data journalism has become an essential tool for professional communications agencies. It enables the transformation of large volumes of information into meaningful and relevant stories. 

In a business context, decision-making is increasingly dependent on accurate data and analysis. Knowing how to leverage data journalism to develop communication strategies is key to success. 

From InfluenceSuite today we explore the seven keys to implementing data journalism and turning it into a storytelling effective communication that takes corporate communication to the highest level: 

1. Identification of relevant data

The first step is to select the data that really matters to your audience. It's not just about accumulating information, but identifying the data that has the potential to impact your audience and therefore influence business decisions.

2. Analysis and contextualisation

Once collected, we must analyse and contextualise the data to understand its meaning in a business context. This analysis allows communication agencies to extract valuable insights that act as a vehicle to transform the brand narrative.

Transforming data into stories

Turning data into a coherent narrative requires effort and a lot of creativity. This is where data journalism excels by marrying numbers with human and emotional contexts. This approach is particularly effective, for example, in communication focused on the area of healthwhere data can be humanised to impact more effectively with target audiences.

4. Integration with corporate visual communication

Data storytelling would be incomplete without a clear and attractive corporate visual communication strategy. Elements such as graphs, infographics or interactive maps facilitate understanding and make the data more eye-catching.

5. Personalisation of the message

Every company has specific needs. This is why it is vital to know how to adapt the data narrative to the specific communication strategy of each client. This will ensure that the message is relevant and effective.

6. Measuring results

Once the impactful narrative has been created, it is time to measure its effectiveness. The monitoring of key metrics will allow us to adjust the strategy and optimise the communication strategy created according to the established objectives.

7. Use of data in business decision making

Finally, and linked to the previous point, we must take into account the results obtained in order to be able to reconsider the decisions taken and future decisions. 

Integrating insights from data journalism into business strategy ensures that decisions are backed by solid and reliable evidence.