LEARN ABOUT THE BENEFITS OF APPLYING HORIZONTAL COMMUNICATION IN YOUR COMPANY

37 24. Comunicacion Horizontal InfluenceSuite

Today, horizontal communication in a company is essential for an efficient and effective collaborative environment. In contrast to traditional hierarchical models, this type of horizontal internal communication It encourages a direct flow of information between employees with different levels of responsibility and promotes teamwork, innovation and pride in belonging to a company that is interested in getting to know and making the most of the potential of each of its employees.

In companies, different types of business communication play very different roles. While vertical communication is still relevant to transmit strategic guidelines or give feedback, horizontal communication acts as a driver of cohesion between teams, departments or areas. This approach streamlines decision-making and creates a more participatory environment.

Benefits of implementing horizontal communication

  • Improved working environment: by facilitating interaction between employees, an atmosphere of greater trust and comfort is created. This has an impact on employee motivation and talent retention.
  • More agile processes: when employees can communicate directly with each other, without having to go through several hierarchical levels, responses are faster and more effective.
  • Boosting the creativityIt encourages the exchange of ideas and perspectives, which is essential for solving more complex problems and developing innovative solutions.
  • Strengthening the organisational culturehelps to build a work culture where all employees feel listened to and valued equally.

How to implement the horizontal communication format

To effectively integrate horizontal communication in an organisation, it is necessary to implement some practices:

  • Digital collaboration toolsplatforms such as Slack, Microsoft Teams or Trello enable seamless communication between teams.
  • Open workspaces: physical environments designed to encourage interaction can facilitate the exchange of information, such as having a dedicated room for brainstorming.
  • Communication skills training: offering workshops and training on active listening, empathy and conflict resolution is a good idea to optimise this model.
  • Transparent policies: clear and accessible internal corporate communication creates an environment of trust that encourages more employees to participate.

In short, we could say that, although the types of business communication are still very diverse, the horizontal structure format is key as part of a strategy that seeks to promote a more agile and participative working environment. 

Companies that adopt this internal communication formula undoubtedly manage to create more cohesive teams that are more committed to organisational objectives and, therefore, better results in the long term.

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