APPLY THE POWER OF PODCASTING TO YOUR COMMUNICATION STRATEGY

Incorporating podcasts into a strategic communications plan can bring multiple benefits for our clients: it strengthens brand identity, builds loyalty with their audience, and helps them position themselves as thought leaders in their industry by offering valuable content that is able to integrate with the interests and needs of the audience for whom it was created. In a world saturated with content, the podcast is emerging as an alternative way to tell stories and share ideas. This audible tool, which allows its users to immerse themselves in a universe of conversations, stories and learning without the need to stop their activities, is redefining the way people interact with digital content. The latest Digital Audio Study 2023 published by IAB shows a radiography of how the podcast is becoming a key medium that should be strategically contemplated in any communication campaign. According to the data from this study, digital audio consumption in Spain has already exceeded 19 million listeners, and the podcast has become one of its main protagonists, increasing its popularity by 54% and becoming the third most listened format. While there are different types of podcasts, from narrative and educational to interview and conversational, each establishes a unique way of approaching topics and connecting with different audience segments. This variety allows brands to choose the format that best suits their objectives and the preferences of their target audience. The podcast is a tool that should be considered as a key broadcast medium to be integrated into the design of our clients' communication strategy. A podcast is a tool capable of helping to build relationships of trust, closeness and loyalty with listeners. As it is a purely audio format, it facilitates a direct and personal connection. To impact and retain this audience, regardless of whether it is the general public, customers or even employees, it is important to apply certain keys in the production of podcasts: from the use of simple and approachable language, the development of short sentences, the development of a dynamic rhythm to keep the listener's attention, to the use of short pauses between sentences. But there is a fundamental factor that should never be lost sight of and that is to be faithful to the personality of the brand. Building your own style will create a bond with listeners and differentiate you from other posts that might have a similar type of content. The success of any communication campaign that integrates podcasts as a means of communication will undoubtedly depend on the skill and experience of the Communication Agency's content creation team to humanise our client's brand. Only in this way will we be able to reach our clients' audiences in a way that few other media can match. At InfluenceSuite we believe in the power of the podcast as a strategic communication tool for our clients. Its ability to adapt, connect in a personal way, differentiate and generate significant impact makes it an invaluable medium in any transmedia or crossmedia communications campaign. If you are ready to explore the potential of podcasting and want to take your communication strategy to the next level, don't hesitate to contact us. Our team of experts is ready to help you design and execute podcasting campaigns that impact your audience and strengthen your brand. Visit our website or send us an email to start giving voice to your story.

Press Office

PRESS CONFERENCES: YES OR NO?

Press conferences are a very important tactical communication action for many reasons. Not only do they allow direct connections between key journalists and companies, but they also turn news into opportunities to amplify information in a more personalised way. But beware... not everything goes smoothly. There is a tendency to think that the news to be presented is not important, it is more than important, but is it also important for the journalist who is to be summoned? Nothing defeats the purpose of a press conference more than having a journalist leave the newsroom without being given the information he or she expects. This can create a sense of disappointment and frustration, which will lead to the company no longer being seen as an interesting source of information in the future. That said, once it is clear that what is to be communicated is relevant to the media from an information point of view, it is important to meet certain standards to improve the effectiveness of these calls. In this sense, the support of an expert communications agency in your organisation can be decisive in achieving success. According to our experience, and we have been organising this type of meetings with the media for more than 20 years, these are some of the actions that must be carried out to achieve the desired objectives: At InfluenceSuite we have the necessary knowledge on how to organise an effective press conference. Whether it's a brand launch, product launch, financial announcement, merger or acquisition, we just need to know what your objective is and we'll help you create a tactical communications plan to achieve it.

10 24. Notas de prensa una herramienta que nunca morira 2

Press Office

STRATEGIC EVOLUTION OF PRESS OFFICES

Press releases remain an essential tool for disseminating important information about organisations in the changing context of corporate communication. Companies need to refine their communication strategies in a digital environment where data overload dominates and audience expectations are rising. By adapting press releases to current communication trends, we ensure that our editorial communications are not only seen, but also generate a meaningful resonance with their target audiences. Digital platforms and social media have become key channels for amplifying the reach of these releases, allowing news and updates to cross borders in moments. Personalisation emerges as a critical component in this context, advocating messages that not only capture attention, but relate directly to the specific needs and interests of the audience and the media. Social media and other two-way digital channels such as WhatsApp and Telegram have increased the ability of companies to distribute their communications to a wider audience. This is undoubtedly one of the major trends in communication that is changing the way press releases are disseminated. The focus on personalisation and relevance is another important trend to consider. It is becoming less and less common to receive personalised attention, so as communications agencies we must ensure that press releases are interesting and relevant to both client audiences and the journalists who receive them. According to a report by McKinsey & Company (2022), personalisation can increase email open rates by up to 20% and significantly improve the effectiveness of communications. Standing out on the first page of search results has become essential, as studies, such as those published by HubSpot, indicate that an overwhelming majority of users do not progress beyond this initial exposure. Therefore, optimising our notes for SEO - using relevant terms and ensuring a user-friendly web structure - is not an option, but a necessity. Last but not least, special attention should be paid to the integration of multimedia content. This work can transform a flat note into a rich and engaging experience, favouring dissemination and recall. From striking images to explanatory videos, these visual resources are key to capturing and maintaining the reader's interest. In short, press releases remain essential communication tools for business storytelling. However, adapting them to the demands and preferences of today's digital world is essential to maintain their effectiveness and relevance. At InfluenceSuite we have a team of professionals specialised in writing content that is strategically adapted to new trends. Find out more about how we can transform your business communication by adapting it to new digital trends. Contact us!

Press Office, Communication Tips

STORYTELLING: THE ART OF STORYTELLING THAT MUST BE PART OF COMMUNICATION AGENCIES

Storytelling, beyond simply telling facts, involves knowing how to create a narrative that is easily understood by the receiver but that integrates, in a clear way, a main message.

Press Office, Digital Communication

THE TRANSFORMATIVE POWER OF DATA JOURNALISM: A NEWS REVOLUTION IN THE DIGITAL AGE

In today's world, data journalism has become a fundamental communications tool that provides clarity and conciseness, guiding journalists and other audiences through the tangle of information generated by the evolution of new technologies. In this week's post, we've decided to explain why this approach has become so relevant, what is driving the growing trend of data journalism and how it is transforming the way we receive and consume news:

Corporate Communication, Press Office

STRATEGIC COMMUNICATION IN THE FIELD OF SUSTAINABILITY

The importance of a communication plan for renewable energy companies For a company operating in the renewable energy sector, having a communication plan is not an option, it is a necessity. At InfluenceSuite, we know for a fact that strategic and well-planned communication is essential to position yourself in an increasingly competitive market.

Press Office

WHAT IS THE NEW PROFILE OF ACCOUNT EXECUTIVES WE ARE LOOKING FOR IN COMMUNICATION AGENCIES?

Today, communications agencies are in search of account executives who not only understand AI tools, but also know how to apply them effectively in the context of communications and marketing. This demand reflects a shift in agencies' focus towards deeper integration of technology into their services. Account executives who can combine traditional communication skills with a mastery of emerging technologies will be highly valued in today's job market.

Communication Tips, Press Office

STRATEGIES YOU MAY NOT HAVE KNOWN ABOUT FOR GETTING IN THE MEDIA

The key to standing out in a world overloaded with information is to adopt disruptive strategies that not only capture attention, but also establish lasting connections with the audience. Creative and engaging storytelling is essential to create a direct link with the audience and capture the media's interest. These narratives must be authentic, relevant and, as a priority, aligned with the brand's values and identity.

Financial Communication, Corporate Communication, Press Office

FINANCIAL TRANSPARENCY: BUILDING TRUST THROUGH COMMUNICATION

For companies, transparency has become a valuable asset in building and maintaining strong relationships with stakeholders. One of the key aspects of this should include the open communication of turnover data. Although it may seem counterproductive in some cases, there are good reasons to share this information with the media.

Press Office

THE IMPORTANCE OF THE PRESS OFFICE: FIVE SIGNS THAT YOUR BUSINESS NEEDS IT

In today's business world, a company's visibility and reputation management is critical to its success. With so much information available, having a press office has become an essential strategy for an organisation to stand out from its competitors and have a positive corporate image. Here are some signs that your company might need or benefit from the service of a press office:

Press Office, Crisis Communication

THE CRISIS OFFICE: A VITAL AND STRATEGIC UMBRELLA FOR ANY COMPANY

There is no doubt that, whatever a company's field of action, we are immersed in an increasingly complex and challenging environment. In this context, communication agencies are more than an external resource for a client in a crisis situation, we are their strategic allies. Our experience, objectivity, specialised resources, multi-channel communication skills, focus on diverse audiences and proactive preparation make us a necessity for any entity seeking to protect its reputation and ensure its stability in times of crisis.