Corporate Communication

In today's world of business communication, the development of a coherent and persuasive speech stands out as a key differentiating element. In this week's post we tell you about the ten guidelines that should be taken into account to structure speeches that, in addition to communicating any message effectively, are capable of making an impact on different audiences. 1. Audience analysis: before proceeding with the drafting, it is essential to identify the recipients of the message. Whether they are journalists, investors, employees or potential customers, the tone, style and content of the speech must be adapted to create an effective connection. 2. Define the objective: do you want to inform, persuade, inspire or motivate? Determining the objective of the speech is key to developing structured content that aligns expectations with desired outcomes. Structuring the content: to maintain clarity and conciseness, a speech should follow a logical sequence: captivating introduction, development with key arguments and strong conclusion. 4. Identifying the core message: it is important to identify the main message and keep it present throughout the speech. This message should be persuasive and capable of leaving a lasting impression on the audience. 5. Incorporating examples and anecdotes: the use of specific examples and relevant stories enriches the speech, facilitates understanding and creates emotional connections with the audience. 6. Language and tone selection: to keep the audience's attention, use clear and easy-to-understand language, changing the tone according to the context and purpose of the speech. 7. Practice and refine: detailed preparation and repeated rehearsal are important if you want to deliver an effective presentation. Feedback plays a key role because it allows you to make necessary adjustments to your message and presentation. For this, it is advisable to use professional communicators, such as a specialised agency. 8. Interaction with the audience: incorporating interactive elements, when appropriate, can increase participation and make the message more memorable and effective. 9. Impactful closing: end with a strong statement that summarises the main points and makes an impact on listeners to increase retention. There are different ways to do this, such as incorporating a call to action or sharing a reflection. 10. Preparing for the dialogue afterwards: preparing in advance to answer potential questions highlights the speaker's skill and knowledge, and strengthens the speaker's image of authority and confidence to the audience. In short, carefully crafting a speech is a crucial tactic for success in corporate communication. By putting this Decalogue into practice with the help of communication experts, companies can develop persuasive speeches that help them achieve their goals, as well as strengthen their image in the business world. At InfluenceSuite we offer you our experience in the creation of speeches. Shall we talk?