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Today, a security breach is no longer just a technical problem: it can become a direct threat to a company's reputation. A cyber-attack can erase in minutes the trust that a brand has built up over the years. For this reason, the crisis office has been

Communication crises rarely erupt without warning. They are caused by small failures, internal disconnections or poorly calibrated messages that go unnoticed until it is too late. These are known as silent crises, and today they represent one of the biggest reputational risks for brands. At

The environment in which we find ourselves is full of all kinds of stimuli. Capturing the attention of that target audience has become a real challenge. This is why window dressing, also known as visual merchandising, can become one of the most effective tactics to attract the attention of the target audience.

In communications and public relations, success has long been measured by visibility: press appearances, social media mentions or media coverage. Today, however, brands have another objective in addition to being seen, and that is to get those audiences to act in their favour. It is

The ability to innovate and differentiate has become essential for the survival and growth of companies. It is in this context that innovation consultancy firms come into play, a strategic partner that helps organisations to identify opportunities, design solutions and convert ideas into business opportunities.

Augmentative and alternative communication (AAC) encompasses all those methods and systems that support or replace spoken language, facilitating the expression and understanding of ideas. It may include gestures, pictograms, symbol boards or electronic devices that convert images into speech. Although their use is traditionally associated with educational settings

Public relations is a tool implemented to build reputation, connect with key audiences and reinforce a company's image. At communication agencies, we design and execute actions adapted to each objective. To better understand what this task consists of, we review 5 examples of campaigns

In an environment where the public's attention is increasingly difficult to retain, communication campaigns need to be more creative, visual and memorable. This is why visual communication and, in particular, digital art have taken on a leading role in today's marketing and communication strategies. 

Often when we talk about communications agencies, there is some confusion about what exactly we do. For those outside the industry, and even for some companies, it is not always clear what roles we play and how we each contribute to the success of a brand.