CSR AND COMMUNICATION: AN EFFECTIVE STRATEGY TO IMPROVE CORPORATE REPUTATION

Communication campaigns based on Corporate Social Responsibility (CSR) are valuable tools for any company seeking to improve its image and strengthen its relationship with society. However, it is essential to approach these campaigns with sensitivity and expertise, as not everything can be communicated and not every format is suitable..

Before implementing a CSR campaign, it is crucial to consider the specific constraints of each company, both from a corporate perspective and according to the sector in which it operates. For this reason, it is advisable to carry out a communication consultancy through an expert agency that can design a personalised and well-structured strategy.

Types of communication campaigns for CSR actions

Each communication campaign should be tailored to specific objectives. Some options are presented below:

• Traditional media campaignsTools such as press releases, press conferences, opinion pieces, feature articles and interviews are essential to reach the desired audience. It is important to consider all media formats, including print, digital and conventional versions, as well as streaming platforms on radio and television.

• Digital campaignsSocial media are two-way communication channels that allow the company to interact directly with its audience in a faster and more effective way. It is not only important to publicise the campaign or project, but also to listen and respond to the audience's opinions, thus creating a valuable link.

• Transmedia campaigns: This type of campaign is becoming increasingly effective and comprehensive, both in terms of communication and emotion. A central idea is sought that links the CSR action to be communicated. Once this creative idea has been defined, a strategy is developed that includes an ecosystem of conventional, digital and face-to-face communication actions. Each tactic should make sense on its own, but together they should create a holistic experience. 

Any of these three options can be a valid alternative as long as they are well executed, have an impact on the intended audience and are well timed.

If you would like to know more about how to implement an effective communication strategy in the field of CSR (or any other), do not hesitate to contact InfluenceSuite. We will be happy to accompany you throughout the process.We speak?