Current Reflections

In today's increasingly saturated messaging and channel environment, brands need to connect with their audience in a coherent and effective way. This is where an integrated communication campaign comes into play, which consists of building a strategy that conveys a unified message across different platforms and formats, increasing the impact and brand recall among the audience. But what exactly is an integrated communication campaign? It is a strategic plan that unifies all the communication efforts of a company (advertising, public relations, social networks, content marketing, events, etc.) under the same narrative axis. In other words, it is a single story told in different ways, on different channels and adapted to different audiences. This type of campaign allows a strong and consistent message to be conveyed, gaining greater trust and positioning. Communication agencies play an important role in designing and executing such a campaign. Thanks to their experience, global vision and coordination capacity, they are able to develop 360º campaigns that integrate all the necessary elements: creativity, strategy, media, analysis and monitoring. And what does this look like in practice? Here are five examples of integrated communication campaigns that can inspire you to apply it to your business: Launch of a new product It can range from a press release for the media or a teaser campaign on social networks to actions with influencers and digital advertising. All with an aligned aesthetic and message that reinforces the concept of the product. Brand rebranding If your company changes its visual identity or values, a comprehensive campaign helps you communicate this in a coherent way, both internally (employees) and externally (customers, suppliers, media). Awareness campaign Ideal for social causes or projects with impact. This integrates emotional content, such as videos and images, live events, public relations, and network posts, creating an immersive experience around the message. Seasonal or promotional campaigns such as Christmas or sales. These range from newsletters and window displays to point-of-sale activations and network campaigns, all under the same creative umbrella. Employer branding strategies To attract and retain talent, combining actions on LinkedIn, employee testimonials, content on the corporate website and presence at trade fairs or in specialised media. In conclusion, a well-designed and well-executed comprehensive communication campaign can ensure that your company leaves the mark you want on your audience. If you are looking to implement one, having a specialised agency is the best way to ensure professional results and consistency at every step. Shall we talk?

Science communication is key to bringing evidence-based knowledge to society in a clear, understandable and useful way. But getting complex concepts across to the general public without losing precision and rigour is a challenge. And it is precisely here where communication agencies play a fundamental role: we act as a bridge between the scientific world and the general public, transforming data and research into accessible, accessible and relevant messages. What is science communication and why is it so important? Science communication is the process of transmitting information based on research, discoveries and advances in the different fields of science. Its main objective is to make this knowledge accessible and understandable to the academic community as well as to the general public, policy makers and other key actors in society. To this end, multiple channels are used: from specialised publications and conferences, to social networks, media and digital formats that bring science closer to increasingly diverse audiences. The challenges of communicating science: clarity, rigour and connection Communicating science effectively is not just a matter of informing, but of connecting. To achieve this, there are several key principles to keep in mind: The strategic role of agencies in science communication Communication agencies play an essential role in the dissemination of scientific knowledge. Thanks to our experience in strategy, media management and public relations, we are particularly skilled at transforming complex content into clear, attractive messages adapted to different audiences. This capacity makes us strategic allies for scientists, institutions and companies in the sector, whom we help to communicate their advances effectively, increase their visibility and generate a real impact on society. But our work goes far beyond simplifying technical language. We provide a comprehensive approach and specific tools to maximise the reach and understanding of the message. Our main functions include: A key ally in bringing science closer to society Science communication is key to bringing knowledge closer to society and fostering an evidence-based culture. Having a specialised agency such as InfluenceSuite helps to reinforce dissemination, amplify its reach and ensure that the information reaches the right audience with the most effective approach. In a world where misinformation circulates easily, communicating science in a clear, rigorous and accessible way is more important than ever. Having a well-defined strategy and the right support can make the difference between a breakthrough going unnoticed... or becoming useful knowledge for society. At InfluenceSuite we believe in the power of communication to transform realities. If your organisation is ready to take that step, we will be happy to help you amplify your voice.

In both work and personal life, assertiveness, i.e. knowing how to express ourselves clearly and empathetically to others, is essential if we want our messages to reach the receiver effectively. The same applies to communication campaigns: to be effective, it is not only about the content, but also about how it is conveyed. Assertive communication campaigns are those that combine clarity, empathy and respect to really connect with the target audience. But what does assertive communication really mean and how is it applied in a campaign? First of all, what is assertive communication? Assertive communication is a communication style that balances the clear and direct expression of a message with respect for the recipient - the audience. In the field of corporate communication, this means conveying information in a transparent and approachable way, avoiding aggressiveness or passivity. It is about finding the right tone to generate trust and credibility in the receiver. An assertive communication campaign is characterised by the following: Keys to designing an assertive communication campaign Defining the target audience Before designing any strategy, we must know who we are addressing. Understanding the needs and expectations of the audience allows us to build a message that connects with them. Create direct and empathetic messages Assertiveness consists, among other things, of not only saying what we want to say, but also saying it in a way that makes the target audience feel heard and valued. This can be achieved by avoiding unnecessary jargon and using language that is accessible and respectful. Choosing the right channels Not all communication channels work the same for all audiences. Identifying where your audience is and tailoring your message to each platform improves the impact of your campaign. Listen and respond actively Assertive communication is a two-way process in which brands must be willing to receive feedback, answer questions and clarify doubts in order to strengthen the relationship with their audience. On the other hand, a communications agency like InfluenceSuite can make all the difference in creating and developing an assertive campaign. Why? The answer is simple, our experience in this field allows us to: Betting on assertiveness in your communication campaigns improves the relationship with your audience and also strengthens the reputation of the brand. Having the support of a communications agency can be the boost you need to convey messages effectively and connect with your audience. If that's what you need, don't hesitate to call us and we'll get to work!

Communication goes far beyond words. In any field, body language plays a fundamental role in the way we are perceived by others. Posture, gestures or facial expression, as a non-verbal channel, influence the confidence, credibility and effectiveness of the messages conveyed. What is body language communication? Body language is the transmission of messages through non-verbal language, including gestures, expressions, posture, eye contact and movements. Although we are often unaware of it, our body speaks as much as our words and can reinforce or contradict the message we want to convey. In business, this type of communication is very important in negotiations, presentations, meetings and interviews. Open and confident body language can generate confidence, while nervous gestures or a slouching posture can convey insecurity or disinterest. How does this communication impact on the business environment? Mastering body language can bring many benefits. Some of these include: How to improve body language in the workplace? These are the basic guidelines that InfluenceSuite provides to our clients: Mastering body language is an important skill to help achieve success in the business world. By being aware of our non-verbal language and using it to our advantage, we can improve the way we interact in the business environment and project our professional image. If you need more information or are interested in taking a practical training course, don't hesitate to contact us - you will become an expert!

Speaking well is not a luxury, it is a necessity. Public speaking is one of the most powerful skills for a brand, company or professional to stand out and leave a mark on their audience. It can make the difference between closing a deal or losing it, building trust or sowing doubts, inspiring a team or leaving them indifferent. However, communicating with clarity and conviction is not a gift reserved for the few. It is a skill that can be trained and perfected through practice, learning effective techniques and, above all, with the guidance of communication experts. Poor communication can lead to misunderstandings, missed opportunities and reputational crises. The Economist Intelligence Unit's study "Communication barriers in the modern workplace" revealed that 44% of executives believe that communication problems directly affect the productivity of their companies. In addition, Grammarly's State of Business Communication 2023 report indicates that 86% of professionals believe that effective communication drives organisational success. At InfluenceSuite, with more than 20 years in the industry, we know that public speaking is key to the growth and positioning of a brand. That's why we include training sessions for spokespeople in every strategic communication plan. Because, sooner or later, any leader or person who is the external face of a company will have to speak to employees, clients, journalists, investors or institutions. Techniques to improve corporate public speaking Public speaking is not only about speaking well, but also about speaking with impact. These are some of the tools we use at InfluenceSuite to enhance our clients' communication: Key references for perfecting public speaking If you want to delve deeper into the art of communication, these are some of the books we consider essential in this area: Effective public speaking not only improves the delivery of the message, but also strengthens a company's reputation and builds trust with its audience. At InfluenceSuite we help you develop the skills you need to communicate and create impact. If you want your team or company to enhance its communication skills, contact us - together we will make every word count!

In an environment increasingly saturated with information and non-stop impacts, standing out has become a challenge for any company. Communication campaigns based on creativity can be the magic key to help capture the public's attention and achieve that useful and decisive differentiation from the competition. This is where communication agencies play a crucial role. Our experience allows us to develop innovative strategies that connect with specific audiences according to the communication objectives you want to achieve. In today's post, we tell you how we do it. As communication agencies, we bring an external and fresh perspective, which facilitates the generation of original ideas. Our experience in various sectors allows us to identify opportunities for each business. Some of the key areas where agencies contribute are: How to make a communication strategy original For a communication strategy to really capture the public's attention, it is essential to know how to combine creativity with strategic planning. The importance of measuring and adjusting the strategy Once the communication campaign has been executed, it is important to evaluate its impact in order to have a knowledge based on realistic data on how to improve future actions. Some key metrics to look at are reach and engagement, conversion rate and audience sentiment. Creative communication campaigns are a great strategic enabler for brands to implement if they really want to be "different" and make a lasting impact on their audience. Betting on innovation and having the support of a professional communication agency can be the key to leave a mark that will not be erased. If you think your company or brand is missing just what it is missing..., give us a call! 

The world of business communication is constantly changing, evolving in parallel and in connection with society and technological advances. Brands now have the opportunity to generate more "authentic" connections, offering immersive, inclusive and tailored experiences to each audience. In this scenario, innovating in the way we communicate is not only an advantage, but a necessity to strengthen the presence and impact of any entity from the business sphere to any of its products or services. There is no doubt that sustainability, and therefore environmental communication, has gone from being a trend to becoming a strategic priority for organisations. So much so that, according to a UN report, more than 90% of the world's leading companies recognise that sustainability is key to their long-term success, highlighting the growing importance of integrating ESG criteria into their operations. In today's post we have focused on this area of strategic communication. To do so, we have used as a documentary tool the latest edition of the report "ESG in words: the voice of sustainability", prepared by Dircom in collaboration with Doxa, which highlights the fundamental role of communication departments in the integration of ESG criteria (Environmental, Social, Governance). Among the main conclusions of the study are the following: The report also points to a growing concern about greenwashing, with 45% of respondents believing that companies communicate more than they actually do. Having a communications agency specialising in ESG strategy development allows companies to define clear, consistent messages that are aligned with their values, ensuring that their sustainability efforts are authentically perceived by all stakeholders and even become social mobilisation strategies. Moreover, this collaboration can translate into greater trust from investors and customers, as demonstrated by success stories where strategic communication has improved public perception and corporate reputation. Not only that, an expert agency also helps to identify key indicators to assess the real impact of the actions undertaken, thus avoiding greenwashing. But ESG communication requires not only consistency and transparency, but also the ability to accurately measure and communicate the real impact of business actions. At InfluenceSuite, we support brands in developing communication strategies that reinforce their commitment to sustainability. Our experience in corporate reputation management and the creation of ad-hoc messages helps to build trusting relationships with all stakeholders. Find out how we can help you boost your ESG communication at InfluenceSuite.

We are not discovering anything new when we say that image and experience are, nowadays, two fundamental factors in the perception that brands transmit to the outside world. It is in this context that audiovisual events become a key communication tool. Regardless of their objective, the organisation of this type of event requires meticulous planning and impeccable execution. Communication agencies, such as InfluenceSuite, have an essential role to play in this process: to ensure that each event meets our clients' strategic objectives and maximises its impact. Digital communication strategy: key to the success of events But for an audiovisual event to be effective, it must have a well-defined digital communication strategy. Prior promotion, real-time coverage and subsequent monitoring are basic and necessary actions if each message is to reach the target audience. At communication agencies we take care of designing dissemination strategies, which may include social networks, emails, digital advertising and collaborations with influencers. In addition, if there is a live broadcast of the event, agencies can optimise it so that the online audience actively participates and shares the experience, extending the brand's reach. Communication campaigns to boost impact The success of an audiovisual event depends not only on its execution, but also on a well-structured communication campaign. At InfluenceSuite we design and develop coherent and attractive narratives for our clients that reinforce their brand identity before, during and after the event. A well-executed communication campaign allows the event to transcend time and continue to generate impact even after the event is over. In addition, data collection and analysis of results allows you to measure the success of the event and adjust future strategies... At InfluenceSuite we help our clients create unforgettable experiences that strengthen their market position and effectively connect with their audience. From planning and production to dissemination and analysis of results, a comprehensive strategy ensures that events become a powerful communication tool. Don't hesitate to contact us to find out more!

Having a correctly designed communication strategy is, without a doubt, a fundamental axis for any corporate entity, also for those of a public or institutional nature. Communication in this area must be particularly clear and coherent and, in addition, be aligned with the needs and expectations of society, as this is the only way to transmit the transparency and trust that is expected of them. An effective institutional communication strategy enables government entities, public bodies and other institutions to manage their image, convey their values and respond effectively to any crisis or change. Unlike private companies, institutions must take into account factors such as public interest, accountability and policy regulation, which makes communication a key element of good governance. It is therefore important to develop a strategy that incorporates the most appropriate tactical communication tools in each case. This will allow them to disseminate information and have an impact on society. The media are, in this case, an essential channel of communication, as journalists are one of the most credible prescribers for the population. Their experience and knowledge of the sector allows them to transmit key messages in a professional manner under an umbrella of knowledge and informative rigour. Keys to effective institutional communication In order to implement a correct institutional communication, at InfluenceSuite we always recommend using the services of a communication agency with experience in this field. We know how to create this strategy on an ad-hoc basis for each entity that requests it and integrate the most effective tools. That said, our recommendation when creating this strategy is, without exception, to incorporate the following steps: Institutional communication seeks not only to inform, but also to build trust, strengthen its legitimacy and encourage citizen participation. A well-structured strategy allows institutions to remain aligned with their objectives and ensure an effective relationship with their environment. Proper planning of messages, together with the selection of the most suitable types of communication campaigns, is essential to ensure that communication is well received by society. If you are looking for a communication agency capable of putting into practice all of the above, you have just found it. At InfluenceSuite we can help you achieve this. Shall we talk?

Speed and clarity of messages are essential in the business ecosystem, which is why two-way communication has become such an important pillar of organisational effectiveness. Gone are the days when information flowed in only one direction. Today, feedback and constant dialogue between companies and their different audiences are indispensable. What is two-way communication? Two-way communication is communication in which information flows in both directions, allowing both senders and receivers to actively participate in the communication process. This approach favours the building of stronger relationships, increases trust and improves mutual understanding between the parties involved. The role of a professional communication agency One of the options for a company to improve its two-way communication is to use a communication agency. Our experience allows us to design effective strategies to foster dialogue with customers, employees and other target audiences. Some of the tactical tools we use the most, within a very wide range, are the implementation of interactive digital platforms, the management of social networks and the development of satisfaction surveys. All of these, separately or as a cross-cutting campaign, allow us to ensure that the information, in addition to being disseminated, generates responses and action. Benefits of two-way internal communication In the corporate environment, effective communication is a determining factor in maximising productivity and establishing a good working environment. Some of its advantages are: Strategies to foster two-way communication For two-way communication to be effective, companies need to implement some specific strategies, such as: Two-way communication is a necessity for companies seeking to adapt and grow in an increasingly competitive industry situation. Having a professional communication agency can make the difference in designing strategies and ensuring that every interaction with different audiences is an opportunity to strengthen the relationship and mutual trust. In conclusion, effective external and internal communication based on dialogue and active listening is the key to long-term success. Do you want us to help you implement it? Do not hesitate to contact us! 😉

Having to draft an urgent communiqué is a critical task that may be necessary at any time. The speed with which the information reaches the public, as well as the clarity of the message, can make the difference between managing the crisis effectively or the situation getting out of control. In today's article, we explain the criteria that must be taken into account to ensure it is professional, impactful and aligned with the principles of the company to which it refers. The power of an effective speech in an urgent press release When it comes to transmitting an urgent message in person, for example at a press conference, the structure of the press release must follow certain guidelines: It is important to bear in mind that, in crisis situations, what any type of audience is looking for is precise and unambiguous information that, at the same time, transmits confidence and credibility. Press communication in emergency situations Press communication must be swift and timely. Taking too long to clarify or provide information that clarifies the crisis situation could lead to speculation or reputational damage that would be difficult to reverse. That's why having a pre-defined protocol for drafting and distributing an urgent statement can save valuable time: At InfluenceSuite, we know that speed and accuracy are essential in crisis management. That's why we work with our clients to design prevention, execution and post-situation communication strategies. A well-written urgent communication can solve the immediate problem and even strengthen or increase public confidence in the brand. Following these guidelines, and with the help of a professional communications agency, it is possible to transform a crisis situation into an opportunity, you just have to know how to do it. Shall we talk?

Attracting clients in the tourism sector is complicated for communication agencies. Achieving this depends on our ability to deliver effective and well-structured communication. From boutique hotels to travel agencies, any company wishing to position itself in this market must prioritise its communication strategy with the help of experts in the field of communication. But what are the pillars of effective communication in this sector? The importance of professional communication in tourism Professional communication conveys information, yes, but it also builds trust and credibility. In the tourism sector, this means creating messages that are clear, attractive and tailored to the needs of each client. Some key aspects include: Corporate communication strategies for tourism companies Corporate communication not only affects how companies communicate with their customers, but also how they manage their image and reputation. In tourism, this translates into: How can a communications agency like InfluenceSuite help you? Undoubtedly, because we understand the challenges and opportunities presented by the tourism sector. As a specialised communications agency, we design strategies that highlight your value and maximise the impact on your target audience. We focus on creating effective brand communication that connects with customers and builds their trust in the company. Having a communication strategy designed by professionals is the key to achieving your objectives. Let's talk about it!

The business environment is highly competitive and effective communication is a fundamental pillar for the success of any organisation. That is why poor communication can become a significant obstacle, generating internal and external problems that directly impact the company's productivity and reputation. How can a communication consultancy improve business communication? When a company faces problems arising from poor business communication, a communication consultancy can be the key to reversing the situation. Specialised agencies analyse internal and external processes to detect failures in information flows and propose customised strategies to transform these problems into opportunities for improvement. At InfluenceSuite, our approach begins with a detailed audit of the company's current communication channels and practices. From there, we design an action plan that includes, among other things: With these actions, we help companies minimise misunderstandings, foster a collaborative work environment and project a professional image to their customers. Guidelines for effective professional communication Professional communication is essential for building good relationships both inside and outside the organisation. To achieve this, companies should follow some guidelines: By applying these recommendations, in addition to avoiding miscommunication, trust and credibility are strengthened at all levels. The solution is in your hands At InfluenceSuite, we are committed to helping companies overcome their communication challenges. If your organisation is dealing with problems arising from poor communication, we can provide you with the tools and strategies you need to manage them effectively. Our communication consultancy and guidance services are designed to catch mistakes quickly and transform them - don't let a lack of clarity limit your company's potential! Contact us and we will help you build a future based on professionalism and trust. 😉

Yes, we know that we are in the era in which "a picture is worth a thousand words". But be careful... words are, without a doubt, a fundamental value in any communication strategy. Knowing what to say, how to say it and where to say it are three premises that any company must be clear about and, in this, InfluenceSuite is an expert. As an expert communications agency in this field, we know how to develop and implement messages in a clear and direct way for any type of client, using the most appropriate tools. Most used editorial tools: There are many editorial tools that we use at InfluenceSuite. Each one of them has a specific function that, in no case, can be replaced by an image. Words are undoubtedly a complement to any image, but on their own, they have a great informative value. These are some of the most common: Each of these formats has its own particularities and requires a specific approach to ensure that the message is clear and effective. At InfluenceSuite, we know how to develop each of them and they result in the day-to-day work of our communication agency. The risks of poor written communication Beware because executing communication poorly can lead to confusion, reputational damage and even financial loss. These are some of the most common mistakes we detect, every day, in many channels: These problems highlight the importance of having specialised professionals who can guarantee impeccable written communication, as formal and correct business communication projects an image of professionalism and trust. In short, we could conclude that written communication is a key tool in any campaign. Standing out in the market and creating trusting relationships with clients and employees is possible, which is why we advise you to count on an expert agency to achieve this. At InfluenceSuite we make sure of that, helping our clients to optimise the impact of each message, improve their image and positioning in the market against their competitors. Shall we talk?

Transmedia communication campaigns have become a fundamental strategy to capture the interest of a wide range of audiences. Their objective is based on the power of telling stories through different channels and formats that, independently, have their own meaning, but that together provide an overall experience. In this week's post we tell you how, from Communication Agencies, we can make these campaigns really effective. Transmedia communication campaigns are those that develop a coherent narrative that is enriched through content available on multiple platforms. Each channel brings something unique to the story, leveraging the strengths of that format to connect with different audience segments. For example, a campaign might include a short film as the main piece, complemented by exclusive social media content, a podcast and an interactive experience in a physical space. This type of strategy generates a higher level of audience engagement and also strengthens the brand image by offering a more creative approach. The role of media agencies Running an effective transmedia campaign requires planning, creativity and a thorough understanding of the most appropriate digital and analogue platforms for different audiences. The experience of an agency in this field integrates, at 100%, the following skills: In short, this type of transmedia communication campaigns are an essential tool today to achieve notoriety and reputation but, above all, a rational and emotional connection with the different audiences. Having the experience of an agency specialising in this field will ensure that every step, from the initial strategy to the final execution, is designed to maximise the desired impact. If your brand is looking for new ways to stand out, creative and dynamic strategies like these can make all the difference. With the help of InfluenceSuite, your communications campaign will be taken to the next level. Shall we talk?

A social mobilisation campaign is a type of communication action that seeks to inspire and generate changes in the attitude, behaviour or actions of a community. These may be to promote sustainability, promote social rights or raise awareness of a cause. These campaigns require a strategic approach that combines creativity, analysis and execution. This is where a communications agency becomes the perfect partner. Creating a digital communication strategy In the digital environment in which we find ourselves, the first step to a successful campaign is to design a digital communication strategy adapted to the objectives of the cause. In this sense, agencies play a key role: we analyse the context, identify the target audience and define the most effective channels to transmit the message, which include social networks, web platforms, email and collaborations with influencers or brand ambassadors that resonate with the objective of the action. For example, a campaign to reduce plastic use may focus on creating educational content, such as infographics, videos and interactive publications, designed to raise awareness and motivate collective action. Social media communication campaigns Social media is an immensely valuable channel for amplifying the reach of such social mobilisation campaigns. As an agency, we must take into account both the narrative and the format of the content in order to encourage debate and promote active participation, thus involving the target audience. For example, creating viral hashtags or designing challenges on networks such as TikTok or Instagram will help to connect emotionally with the public and turn them into ambassadors of the cause. It should not be forgotten that a well-structured strategy should have monitoring tools to adjust and improve messages based on the audience's response. Strategic alliances and collaborations Another way in which agencies can add value is by facilitating collaborations with organisations, brands or influential figures aligned with the cause. These alliances help to reach a wider audience and, above all, to reinforce the credibility of the campaign. Benefits of working with a communications agency Why work with a communications agency when creating a social mobilisation campaign? Here are some tips: Ultimately, a well-designed and well-executed social mobilisation campaign can have a profound and lasting impact. Having a communications agency ensures that each action is strategically aligned with the objectives, maximising public engagement and increasing the likelihood of achieving the desired change. If you want InfluenceSuite to become your strategic partner on this road to success, please contact us.

In a sector as regulated, competitive and dynamic as health and wellness, companies face the challenge of knowing how to convey their messages in an effective, ethical and differentiating way. Health communication must not only build trust, but also comply with strict regulations and respond to the ever-increasing demands of the general public for information. Having a communications agency specialising in the health and healthcare field can make the difference between a strategy that connects with the public and one that goes unnoticed. In this week's post we are going to take a closer look at this. Here are some of the key aspects that every company in the healthcare sector should consider when planning their communication strategy, the common mistakes that are often made and how a communication agency with experience in this field, such as InfluenceSuite, can provide tangible value. Key elements of effective healthcare communications Common mistakes in healthcare communications Benefits of working with a specialist communications agency like InfluenceSuite Tips for improving healthcare communications At Influencesuite, we help our clients in the health and wellness sector build strong brands, deliver clear messages and connect with their target audiences. Our experience positions us as a benchmark in strategic communication, enabling our clients to clearly differentiate themselves from their main competitors. Shall we talk?

Today, horizontal communication in a company is essential for an efficient and effective collaborative environment. Unlike traditional hierarchical models, this type of internal communication favours a direct flow of information between employees with different levels of responsibility and promotes teamwork, innovation and pride in belonging to a company that is interested in knowing and making the most of the potential of each of its employees. Within companies, different types of business communication play very different roles. While vertical communication is still relevant for transmitting strategic guidelines or giving feedback, horizontal communication acts as an engine of cohesion between teams, departments or areas. This approach streamlines decision-making and creates a more participatory environment. Benefits of implementing horizontal communication How to implement the horizontal communication format To effectively integrate horizontal communication in an organisation, it is necessary to implement some practices: In short, we could say that, although the types of business communication are still very diverse, the horizontal structure format is key as part of a strategy that seeks to promote a more agile and participative work environment. Companies that adopt this internal communication formula undoubtedly manage to create more cohesive teams that are more committed to organisational objectives and, therefore, better results in the long term.

Choosing the right name for a communication campaign is an important step in getting the message across to the audience and making the campaign recognisable. A well thought-out name, in addition to identifying the action, conveys the essence of the campaign and creates the first impression on the audience. To get the name right, it is important to consider several factors such as the type of campaign, the target audience and the brand values. Here are the three steps we follow at InfluenceSuite to choose the name of a campaign: 1. Reflect the objectives of the company and the campaign Every communication campaign is based on specific objectives such as, among many others, increasing the visibility of a product, strengthening the brand image or launching a CSR initiative. The name should not only connect with these objectives, it is also important that it is short and to the point, capturing the core message the company wants to convey. For example, a sustainability awareness campaign might include words related to the environment, such as "green" or "eco". In public relations campaigns, especially product or service launches, descriptive names are useful to convey a sense of novelty. For example, the name "Innovation within reach" could be adapted to a campaign about the launch of a technological product accessible to all. On the other hand, for more emotional or social campaigns, the name can be evocative and appeal more to the emotions, awakening empathy in the public, such as "Connect and care", which could be adapted to an action related to well-being. 2. Differentiate yourself from the competition For a campaign name to stand out from the crowd, it is necessary to be creative and differentiate yourself from similar campaigns in the sector. This is especially relevant for digital or social media campaigns, where the name needs to grab attention quickly. Using unexpected phrases or words, twists in language or puns helps to stand out and makes it easier for the audience to remember. When thinking about campaigns that use more traditional communication resources, such as press releases and press conferences, it is useful to think of names that can be easily recognised and repeated by media and journalists. Clear and concise names are better assimilated and, when shared in press releases, increase the likelihood of retention. 3. Connect with the audience It is important to analyse the profile of the target audience to tailor the tone of the campaign name. A young, digital audience responds well to creative, informal and even irreverent names, while a professional audience may prefer more formal names that convey seriousness. This allows communication campaign names to generate empathy and connect with consumers, contributing to more effective messaging and, therefore, to the campaign being recognised and talked about. Ultimately, communication campaign names identify the initiative and can be an important part of its success. By creating original names, aligned with the company's message and differentiating, campaigns gain strength and recognition, achieving communication objectives more effectively. At InfluenceSuite we understand this and we can help you create the communication campaign you need. Call us!

According to the report "IV Radiography of Telework in Spain" published by Infojobs in September 2024, more than 3.1 million people in Spain telework, either occasionally or regularly, representing almost 15% of the working population. Although this figure has decreased considerably since the pandemic, teleworking has proven to be a methodology that is here to stay and continues to mark a transformation in the working environment. This is where internal communication comes into play. Adapting internal communication to telework From an internal communication perspective, companies face big questions: have they successfully adapted to the telework model, whether full or hybrid? Have they implemented basic strategies to ensure an effective and productive work environment? Are they employing communication tactics that truly foster a sense of belonging among their employees? Maintaining effective internal communication in this context requires a robust and constantly evolving strategy. At Influencesuite, we've learned that the key is to apply communication practices that not only keep your team informed, but also promote motivation and engagement. Here are some key practices we implement in our agency: 1. Encourage horizontal communication Horizontal communication has become crucially important in teleworking. Traditionally, internal communication flowed vertically, from the top down. However, in today's context, it is essential to create spaces where all employees, regardless of their position, can share ideas, doubts and opinions. At InfluenceSuite, we promote interdepartmental virtual meetings that eliminate hierarchical barriers and allow everyone to connect in an environment of equality. This helps to reduce the distance between teams and build a more inclusive organisational culture. Facilitating team decision-making One of the main challenges in teleworking is collaborative decision-making. Without clear and well-structured communication, reaching consensus can be difficult. At InfluenceSuite, we have adopted an active participation approach, where all team members feel part of the decision-making process. This not only strengthens commitment and ownership, but also brings diverse perspectives and enriches the results. 3. Adapt the communication strategy to the hybrid model With the transition from full telecommuting to the hybrid model, we at InfluenceSuite have realised that flexibility is essential, but just as important is preserving our organisational identity and values. Therefore, we have implemented weekly newsletters that highlight the achievements of the various teams and reinforce a sense of belonging and pride. We also use an instant messaging platform that keeps the team updated on projects, developments and industry news. This internal channel has become a key space for the flow of information, supporting both cohesion and effectiveness. Benefits of effective internal communication in teleworking Since InfluenceSuite adopted the hybrid working model, we have experienced significant improvements at both an organisational and personal level. Flexibility and work-life balance have had a positive impact on team motivation and productivity. These results encourage us to continue improving and promoting internal communication adapted to the new work dynamics. At InfluenceSuite, every step we take aims to build a more united and resilient team. If you are looking to implement an effective internal communication strategy in your company, do not hesitate to contact us.