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In communications and public relations, success has long been measured by visibility: press appearances, social media mentions or media coverage. Today, however, brands have another objective in addition to being seen, and that is to get those audiences to act in their favour. It is

The ability to innovate and differentiate has become essential for the survival and growth of companies. It is in this context that innovation consultancy firms come into play, a strategic partner that helps organisations to identify opportunities, design solutions and convert ideas into business opportunities.

Augmentative and alternative communication (AAC) encompasses all those methods and systems that support or replace spoken language, facilitating the expression and understanding of ideas. It may include gestures, pictograms, symbol boards or electronic devices that convert images into speech. Although their use is traditionally associated with educational settings

Public relations is a tool implemented to build reputation, connect with key audiences and reinforce a company's image. At communication agencies, we design and execute actions adapted to each objective. To better understand what this task consists of, we review 5 examples of campaigns

In an environment where the public's attention is increasingly difficult to retain, communication campaigns need to be more creative, visual and memorable. This is why visual communication and, in particular, digital art have taken on a leading role in today's marketing and communication strategies. 

Often when we talk about communications agencies, there is some confusion about what exactly we do. For those outside the industry, and even for some companies, it is not always clear what roles we play and how we each contribute to the success of a brand.

Brands seek to differentiate themselves and they achieve this not only through traditional advertising, but also thanks to the trust that third parties transmit. This is where communication with prescribers comes into play, a strategy that communication agencies use to amplify our clients' messages and connect with their customers.

In all types of businesses, communication is one of the most important pillars to ensure positioning, reputation and influence. However, large companies, unlike small and medium-sized companies, where messages tend to have a limited reach and a simpler internal structure,

Formal communication refers to the exchange of messages that follow a professional, structured tone and are consistent with the organisation's identity. This type of communication is not improvised, as it is necessary to plan how a company communicates in a way that ensures that it conveys