THE FUTURE OF PRESS CONFERENCES

With digitisation, press conferences have undergone a significant transformation. The pandemic accelerated the adoption of virtual formats, but the evolution did not stop there, as today hybrids and new forms of digital interaction continue to set the trend. 

For communication agencies, keeping up with these developments is a strategic necessity. We play a crucial role in defining them in order to get the best possible return on investment.

Virtuality and global accessibility

The press conferences virtual events have proven to be a powerful communication tactic as, in addition to facilitating the participation of journalists and stakeholders from anywhere in the world, the fact that they are held in a hybrid format means that costs can be reduced. This format, in addition to increasing accessibility, offers the possibility of recording and sharing the event, broadening its scope. In this context, communication agencies know how to facilitate this process for our clients, providing the most appropriate digital platform, ensuring a high quality transmission and managing the interaction with the public in real time to maintain the dynamics and interest.

Hybridisation: the best of both worlds

The hybrid format combines the best of face-to-face and virtual conferences by allowing attendees to choose how they participate, according to their preferences and possibilities. This approach not only broadens the audience, it also enhances the interaction experience. Communication agencies are a key player in coordinating these hybrid events, as we are responsible for ensuring that both the physical and virtual audience have a seamless and enriching experience. This includes managing audiovisual equipment, synchronising presentations and integrating online engagement tools such as polls and live Q&A sessions.

New forms of interaction

Technology is redefining interaction at press conferences. The use of augmented reality (AR) and virtual reality (VR) is emerging as a trend, providing immersive experiences that engage attendees and facilitate understanding of complex information. In addition, social media platforms and dedicated apps allow for more active and continuous engagement, even after the event is over. Communication agencies can advise companies on how to incorporate these technologies, ensuring an effective implementation aligned with communication objectives.

Press conferences are evolving rapidly in response to technological advances and business expectations. As communications agencies, we have the ability to guide our clients through this transition, offering comprehensive solutions that include everything from choosing the right format to implementing advanced technologies. 

In a world where virtuality and hybridisation are becoming the norm, having the support of communication experts is essential to stand out and achieve effective and up-to-date communication.