TRANSMEDIA COMMUNICATION CAMPAIGNS

Transmedia communication campaigns have become a fundamental strategy to capture the interest of a wide range of audiences. Their objective is based on the power of telling stories through different channels and formats that, independently, have a meaning of their own, but that together provide an overall experience. 

In this week's post we tell you how, from Communication Agencies, we make these campaigns really effective.

Transmedia communication campaigns are those that develop a narrative The coherent storytelling is enriched through content available on multiple platforms. Each channel brings something unique to the story, leveraging the strengths of that format to connect with different audience segments. For example, a campaign might include a short film as the main piece, complemented by exclusive social media content, a podcast and an interactive experience in a physical space.

This type of strategy generates a higher level of audience engagement and also strengthens the brand image by offering a more creative approach. 

The role of communication agencies

Running an effective transmedia campaign requires planning, creativity and an in-depth knowledge of the most appropriate digital and analogue platforms for specific audiences. The experience of an agency in this field integrates, at 100%, the following skills:

• Strategic designIt is essential to know how to analyse the market and to define, according to the conclusions obtained, the specific objectives of the brand for which the communication strategy is to be created.
• Effective storytellingStory is at the heart of the best transmedia communication campaigns. Agency professionals must be able to create stories that connect emotionally with each and every audience under a common thread. This is the only way to achieve coherence across platforms.
• Creativity and innovationThe most creative communication campaigns are the ones that capture the public's attention. An agency has to be able to develop original ideas and formats that stand out from the competition.
• Professional executionFrom content production to platform management, having an agency ensures that all elements of the campaign are implemented flawlessly.
• Measuring resultsIt is essential to carry out an analysis of the impact of the campaign. Each of the actions developed must be measurable from a quantitative and qualitative perspective. The value of the tangible and intangible will allow us to improve and design future actions.

In short, this type of transmedia communication campaigns are an indispensable tool today to achieve notoriety and reputation but, above all, a rational and emotional connection with the different audiences. Having the experience of an agency specialising in this field will ensure that each step, from the initial strategy to the final execution, is designed to maximise the desired impact.

If your brand is looking for new ways to stand out, creative and dynamic strategies like this can make all the difference. With the help of InfluenceSuite, your communication campaign will be taken to the next level. Shall we talk?