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FAKE NEWS: STRATEGIES FOR COMBATING FAKE NEWS APPLIED BY COMMUNICATION AGENCIES
The digital age has facilitated the rapid spread of information, but it has also increased the risk of fake news being spread. So much so that, according to Statista, in 2022 alone, 40% of Spaniards were frequently or very frequently exposed to this type of news. The agencies
THE POWER OF USER GENERATED CONTENT (UGC) IN PR STRATEGIES
User Generated Content (UGC) refers to content created and shared by users of a brand, including reviews, photos, videos and social media posts. This type of content is authentic and engaging and has the ability to strengthen a company's reputation and build loyalty.
TRANSMEDIA STORYTELLING: COMMUNICATIONAL CREATIVITY IS PART OF THE STRATEGY
The way content is consumed has changed radically. Audiences are looking for interactive and accessible experiences across multiple platforms. Transmedia storytelling is a communication strategy that allows a story to be told across different media and channels, offering consumers a richer and more dynamic experience.
NEW FORMULAS FOR MEASURING RESULTS IN COMMUNICATION CAMPAIGNS
At InfluenceSuite, we understand that measuring the impact of communication campaigns is crucial to evaluate success and optimise the future strategies we develop for our clients. The proliferation of digital channels and the constant evolution of social media have made this task a more complex process.
EXPLORING EMERGING TRENDS IN DIGITAL COMMUNICATION
Strategic opportunities for businesses In today's digital age, communication is constantly evolving and businesses that want to stay ahead of the curve must adapt quickly to new trends. In this week's post, we at InfluenceSuite explore how emerging technologies such as artificial intelligence (AI), mobile
THE VALUE OF COMMUNICATION CONSULTANCY IN BUSINESS DECISION MAKING
Effective decision making is crucial to the success and longevity of any company. Companies are continually faced with challenges that require quick and well-informed decisions. This is where communication consultancy becomes a valuable strategic ally. By hiring a
OPTIMISING PRODUCTIVITY IN COMMUNICATIONS AGENCIES THANKS TO IA
In the field of communication agency work, deadlines are short and client demands can be constant, so efficiency is one of the keys to success. Artificial intelligence has become a very important ally when it comes to the
APPLY THE POWER OF PODCASTING TO YOUR COMMUNICATION STRATEGY
Incorporating podcasts into a strategic communications plan can bring multiple benefits for our clients: it strengthens brand identity, builds loyalty with their audience, and helps them position themselves as thought leaders in their industry by offering valuable content that is able to integrate with the interests and needs of their audience.
PRESS CONFERENCES: YES OR NO?
Press conferences are a very important tactical communication action for many reasons. Not only do they allow direct connections between key journalists and companies, but they also turn news into opportunities to amplify information in a more personalised way. But beware... not everything goes smoothly. There is a tendency to
DECALOGUE FOR CREATING AN EFFECTIVE SPEECH
In today's world of business communication, the development of a coherent and persuasive speech stands out as a key differentiating element. In this week's post we will tell you about the ten guidelines that should be taken into account to structure speeches that, in addition to communicating any kind of
STRATEGIC EVOLUTION OF PRESS OFFICES
Press releases remain an essential tool for disseminating important information about organisations in the changing context of corporate communication. Companies need to refine their communication strategies in a digital environment where data overload dominates and audience expectations are rising. At
HOW TO BECOME AN EFFECTIVE SPOKESPERSON
TIPS TO SUCCESS IN FRONT OF ANY AUDIENCE If you want to get your message across clearly, persuasively and convincingly, being a good spokesperson is nowadays an essential factor. The ability to communicate effectively can make the difference between success and failure, whether in front of clients, customers or clients' groups,
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