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APPLY THE POWER OF PODCASTING TO YOUR COMMUNICATION STRATEGY
Incorporating podcasts into a strategic communications plan can bring multiple benefits for our clients: it strengthens brand identity, builds loyalty with their audience, and helps them position themselves as thought leaders in their industry by offering valuable content that is able to integrate with the interests and needs of their audience.
PRESS CONFERENCES: YES OR NO?
Press conferences are a very important tactical communication action for many reasons. Not only do they allow direct connections between key journalists and companies, but they also turn news into opportunities to amplify information in a more personalised way. But beware... not everything goes smoothly. There is a tendency to
DECALOGUE FOR CREATING AN EFFECTIVE SPEECH
In today's world of business communication, the development of a coherent and persuasive speech stands out as a key differentiating element. In this week's post we will tell you about the ten guidelines that should be taken into account to structure speeches that, in addition to communicating any kind of
STRATEGIC EVOLUTION OF PRESS OFFICES
Press releases remain an essential tool for disseminating important information about organisations in the changing context of corporate communication. Companies need to refine their communication strategies in a digital environment where data overload dominates and audience expectations are rising. At
HOW TO BECOME AN EFFECTIVE SPOKESPERSON
TIPS TO SUCCESS IN FRONT OF ANY AUDIENCE If you want to get your message across clearly, persuasively and convincingly, being a good spokesperson is nowadays an essential factor. The ability to communicate effectively can make the difference between success and failure, whether in front of clients, customers or clients' groups,
STORYTELLING: THE ART OF STORYTELLING THAT MUST BE PART OF COMMUNICATION AGENCIES
Storytelling, beyond simply telling facts, involves knowing how to create a narrative that is easily understood by the receiver but that integrates, in a clear way, a main message.
THE TRANSFORMATIVE POWER OF DATA JOURNALISM: A NEWS REVOLUTION IN THE DIGITAL AGE
In today's world, data journalism has become a fundamental communications tool that provides clarity and conciseness, guiding journalists and other audiences through the tangle of information generated by the evolution of new technologies. In this week's post, we've decided to explain why this approach has become so relevant, what is driving the growing trend of data journalism and how it is transforming the way we receive and consume news:
STRATEGIC COMMUNICATION IN THE FIELD OF SUSTAINABILITY
The importance of a communication plan for renewable energy companies For a company operating in the renewable energy sector, having a communication plan is not an option, it is a necessity. At InfluenceSuite, we know for a fact that strategic and well-planned communication is essential to position yourself in an increasingly competitive market.
WHAT IS THE NEW PROFILE OF ACCOUNT EXECUTIVES WE ARE LOOKING FOR IN COMMUNICATION AGENCIES?
Today, communications agencies are in search of account executives who not only understand AI tools, but also know how to apply them effectively in the context of communications and marketing. This demand reflects a shift in agencies' focus towards deeper integration of technology into their services. Account executives who can combine traditional communication skills with a mastery of emerging technologies will be highly valued in today's job market.
STRATEGIES YOU MAY NOT HAVE KNOWN ABOUT FOR GETTING IN THE MEDIA
The key to standing out in a world overloaded with information is to adopt disruptive strategies that not only capture attention, but also establish lasting connections with the audience. Creative and engaging storytelling is essential to create a direct link with the audience and capture the media's interest. These narratives must be authentic, relevant and, as a priority, aligned with the brand's values and identity.
FINANCIAL TRANSPARENCY: BUILDING TRUST THROUGH COMMUNICATION
For companies, transparency has become a valuable asset in building and maintaining strong relationships with stakeholders. One of the key aspects of this should include the open communication of turnover data. Although it may seem counterproductive in some cases, there are good reasons to share this information with the media.
THE IMPORTANCE OF THE PRESS OFFICE: FIVE SIGNS THAT YOUR BUSINESS NEEDS IT
In today's business world, a company's visibility and reputation management is critical to its success. With so much information available, having a press office has become an essential strategy for an organisation to stand out from its competitors and have a positive corporate image. Here are some signs that your company might need or benefit from the service of a press office:
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