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Communication problems are one of the main causes of internal conflicts in companies, leading to low productivity and lost opportunities. Misunderstandings, misalignment between departments or ineffective communication with customers can affect both the working environment and the company's reputation.

Creating a communication campaign in English involves much more than translating a message. You must also understand the cultural codes, know how to adapt your tone and be able to connect with an audience that may have very different expectations from your local audience. For brands looking to internationalise, the

For years, business communication has been based on a one-way model, in which brands spoke and the public listened. Times have changed and today we live in an age where consumers expect to be heard, to respond, to interact and to be an active part of conversations. Here

Literary storytelling applied to communication is a strategic tool for brands that aspire to differentiate themselves and establish lasting emotional connections with their audience. By integrating the resources of literary language with the purposes of corporate communication, stories are created with depth, beauty and the ability to endure.

Communication is not only a tool to persuade or inform, it is also a vehicle to transform. In this context, communication agencies have a unique opportunity to position themselves as key players in public affairs consultancy, helping companies, organisations and entities to build bridges with the public at large.

Understanding the different types of digital communication is essential for brands to connect effectively with their different audiences. But it is not enough to be present in the digital world: it is necessary to know how, where and with what tone to communicate. This is where the value of

Disinformation campaigns are no longer a problem exclusive to politics or international conflicts, but a real threat to business as well. In an environment where information (and disinformation) spreads in seconds, any brand can be affected by rumours, fake news, and even the most recent misinformation.

B2B (business-to-business) communication is essential for building strong business-to-business relationships, building trust and facilitating long-lasting business agreements. Unlike communication aimed at the end consumer (B2C), B2B communication is focused on a smaller, more specialised and demanding audience, which requires a strategic, rigorous approach to communication.

Political communication campaigns are much more than a strategy, as they are about building real links between institutions and citizens, generating trust and mobilising emotions through clear, coherent and well-directed messages. Today's society is hyper-informed, with critical citizens and channels of