WRITTEN COMMUNICATION REMAINS A FUNDAMENTAL PILLAR OF COMMUNICATION STRATEGIES.

Yes, we know that we are in the era in which "a picture is worth a thousand words". But be careful... words are, without a doubt, a fundamental value in any communication strategy. Knowing what to say, how to say it and where to say it are three premises that any company must be clear about and, in this, InfluenceSuite is an expert. 

As an expert communications agency in this field, we know how to develop and implement messages in a clear and direct way for any type of client, using the most appropriate tools.  

Most commonly used editorial tools:

There are many editorial tools that we use at InfluenceSuite. Each one of them has a specific function that can never be replaced by an image. Words are undoubtedly a complement to any image, but on their own, they have a great informative value. Here are some of the most common ones: 

• Press releasesdesigned to inform the media about relevant company news, such as product launches or strategic alliances. It is essential to integrate SEO strategy into your copywriting, but you have to know how to do it... 
• Internal communicationsused to inform staff about changes in the organisation, new policies or corporate achievements. It is essential to know how to capture the attention of the recipient through the integration of visual support, but you have to know how to do it...
• Corporate mailingsA daily tool that, when used well, can reinforce professionalism and clarity in internal and external interactions. But you need to know how to write them... 
• Digital contentBlog articles, newsletters, newsletters and social media posts are also part of the written communication strategy, adapted to a less formal but equally professional tone. Each channel has its own tone and target audience, but you need to know how to adapt the content... 

Each of these formats has its own particularities and requires a specific approach to ensure that the message is clear and effective. At InfluenceSuite we know how to develop each of them and they result in the day-to-day running of our communications agency. 

The risks of poor written communication

Be careful because executing communication in the wrong way can cause confusion, damage reputation and even cause financial losses. Here are some of the most common mistakes we detect, every day, in many channels::

• Ambiguous or poorly worded messages that can lead to misinterpretations
• Inconsistency in tone and style of communication
• Incorrect use of channels or formats that do not suit the target audience
• Grammatical or spelling errors that affect the credibility and image of the company.

These problems underline the importance of having specialised professionals who can ensure communication impeccably writtenFormal and correct business communication projects an image of professionalism and trustworthiness. 

In short, we could conclude that written communication is a key tool in any campaign. Standing out in the market and creating trusting relationships with clients and employees is possible, which is why we advise you to count on an expert agency to achieve this.

At InfluenceSuite we make sure of that, helping our clients to optimise the impact of each message, improve their image and market positioning against their competitors. Shall we talk?