TYPES OF DIGITAL COMMUNICATION: HOW AN AGENCY CAN HELP MANAGE THEM STRATEGICALLY

Understanding the different types of digital communication is essential for brands to connect effectively with their different audiences. But it is not enough to be present in the digital world: it is necessary to know how, where and with what tone to communicate. This is where the value of a strategically focused communications agency comes into play:

1. Corporate digital communication: This type of communication focuses on projecting the company's identity and values on digital channels. It includes, for example, the management of the corporate website, press releases, newsletters or content on LinkedIn.

At InfluenceSuite we are experts in this area. We write messages aligned with our clients' brand culture, create valuable content and manage the consistency of discourse across all platforms.

2. Communication in social networks: Here we are talking about direct interaction with the target audience through platforms such as Instagram, X (Twitter), TikTok, Facebook, YouTube or LinkedIn. Each channel requires its own style and a well-defined and structured content strategy.

InfluenceSuite's digital marketing and communication team is responsible for creating the editorial plan, managing the community on a daily basis, devising creative campaigns, analysing results and continuously adapting content to the algorithm of each network according to the specific objectives established with each of our clients.

3. Digital advertising communication: encompasses all non-organic actions such as Google Ads campaigns, Meta Ads or programmatic advertising. It is direct, conversion-oriented but must be integrated into the overall brand narrative.

At what point does a communications agency become involved? In the design of the message, the creative, the segmentation and the measurement of results, ensuring that there is a return on investment. For InfluenceSuite this factor is fundamental if we want to quantify and justify the success of each campaign. 

 4. Internal digital communication: In hybrid and decentralised environments, keeping teams informed and motivated requires digital tools such as internal newsletters, collaborative platforms or corporate messaging channels.

InfluenceSuite has an effective strategy: we help define the channels, formats and messages that best connect with our clients' employees.

This is the only way to strengthen the internal culture, which today is a must in any cross-cutting communication strategy.

5. Crisis communication in digital environments: The speed with which messages spread on the web requires very well thought out, rapid and effective crisis plans in a timely manner.

In this case, InfluenceSuite's role as a communications agency is based on our ability to design protocols for action, train spokespersons and create a methodology that reflects how to react in sensitive situations.

In short, the different types of digital communication require specific approaches and an agency with a strategic vision, as is the case with InfluenceSuite, can be the key to making each of them work as part of a coherent and effective whole.

Would you like to review what kind of digital communication needs to be improved in your company? Write to us and we will analyse it together 😉.