Speaking well is not a luxury, it is a necessity. Public speaking is one of the most powerful skills for a brand, company or professional to stand out and leave a mark on its audience. It can make the difference between closing a deal or losing it, building trust or sowing doubts, inspiring a team or leaving them indifferent.
However, communicating with clarity and conviction is not a gift reserved for the few. It is a skill that can be trained and perfected through practice, learning effective techniques and, above all, with the guidance of communication experts.
Poor communication can lead to misunderstandings, missed opportunities and reputational crises. The study "Communication barriers in the modern workplaceThe Economist Intelligence Unit's "The Economist Intelligence Unit revealed that 44% of executives feel that communication problems directly affect productivity of their companies. In addition, the report State of Business Communication 2023 Grammarly indicates that el 86% of professionals believe that effective communication drives organisational success.l.
At InfluenceSuite, with more than 20 years in the sector, we know that public speaking is key to the growth and positioning of a brand. That is why we include training sessions for spokespersons in every strategic communication plan. Because, sooner or later, any leader or person who is the external face of a company will have to speak to employees, clients, journalists, investors or institutions.
Techniques to improve business public speaking
Public speaking is not just about speaking well, but about speaking with impact. These are some of the tools we use at InfluenceSuite to enhance our clients' communication:
- Communication skills workshops
These are tailor-made trainings designed to improve speaking, body language and nervousness control. Through practical exercises and professional feedback, our clients learn to speak clearly and confidently. - Developing persuasive speeches
It's not just how you say it, but what you say that matters. We help structure messages so that they are compelling, interesting and aligned with the values and objectives of each company. - Preparing for interviews and media
In a hyper-connected world, media exposure is key. We train spokespersons to respond confidently to journalists, know how to react to difficult questions and manage communication crises. - Simulations and personalised coaching
Practice makes perfect. Through realistic exercises, we help our clients to perfect their performances, gain confidence and strengthen their stage presence.
Key references for perfecting public speaking
If you want to delve deeper into the art of communication, these are some of the books that we consider essential in this field:
- Public speaking for dummies - José María Palomares. A practical manual with accessible strategies to improve public speaking regardless of experience level.
- TED Talks: The Official TED Guide to Public Speaking - Chris Anderson. TED director shares effective techniques for presenting ideas with impact.
- Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds - Carmine Gallo. Discusses the secrets of the best TED speakers and how to apply them in your professional life.
Effective public speaking not only improves message delivery, but also strengthens a company's reputation and builds trust with its audience. At InfluenceSuite we help you develop the skills you need to communicate and create impact.
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