CORPORATE COMMUNICATIONS: KEY JOBS IN A COMMUNICATIONS AGENCY

Often when we talk about communications agencies, there is some confusion about what exactly we do. For those outside the industry, and even for some companies, it is not always clear what roles we play and how we each contribute to the success of a brand.

Understanding the importance of each of these roles is essential, because when organisations understand what we do, they value our work more highly and see why having industry specialists is a strategic investment that builds reputation and trust.

Today we take a look at some of the main profiles in this field:

• Account executive

This is the profile that maintains the direct relationship with the client. They are in charge of coordinating projects, understanding the needs of the company and translating them into communication plans. Their contribution is essential to ensure that actions are aligned with business objectives and that the strategy moves forward without losing direction.

• Corporate communications consultant

This professional goes one step further in the strategic analysisIt studies the positioning of the brand, detects opportunities and risks and designs comprehensive communication plans. His critical and long-term vision allows companies to make decisions that are consistent with their identity and values.

• Media and public relations officer

Her main role is to manage the relationship with journalists, media and opinion leaders. She writes press releases, organises events such as press conferences and coordinates interviews. She brings visibility and credibility to brands, making it easier for messages to reach the public through reliable media.

• Digital communication specialist

Corporate communication today cannot be understood without the online environment. This profile manages social networks, creates digital content and monitors messages about the company on the internet. Their contribution lies in transferring the voice of the company to digital platforms, generating proximity and fostering the interaction with the public.

• Content manager or corporate writer

Responsible for producing valuable content: articles, blogs, speeches, newsletters and reports. Through their work, they keep the company's tone consistent and ensure that all materials convey the same values and reinforce the corporate identity.

Moreover, there are times when the same professional is in charge of several of these areas. Jobs in an agency are geared towards giving brands a voice and building lasting relationships with their entire environment: customers, employees, media and society. Each role adds up to a key part in the process of building and maintaining a company's image, demonstrating that communicating well must translate into building trust, credibility and long-term value.

At InfluenceSuite we don't communicate to inform. We do it to alter the state of things. Because standing out is not enough: we help brands stop looking like everyone else in Spanish or any other language.