HOW TO PROMOTE SCIENTIFIC DISSEMINATION THROUGH STRATEGIC COMMUNICATION

Lcientific communication is key to bringing evidence-based knowledge to society in a clear, understandable and useful way. But getting complex concepts across to the general public without losing precision and rigour is a challenge.

And it is precisely here where communication agencies play a fundamental role: we act as a bridge between the scientific world and the public, transforming data and research into accessible, accessible and relevant messages.

What is science communication and why is it so important?

Science communication is the process of conveying information based on research, discoveries and advances in the various fields of science. Its main objective is to make this knowledge accessible and understandable to the academic community as well as to the general public, policy makers and other key actors in society.

This is done through multiple channels: from specialised publications and conferences, to social networks, media and digital formats that bring science closer to increasingly diverse audiences.

The challenges of communicating science: clarity, rigour and connection

Conveying science effectively is not just a matter of informing, but of connecting. To achieve this, there are several key principles to keep in mind:

• Clarity and simplicityAdapting language to the audience is essential. Avoiding unnecessary technicalities and using concrete examples makes it easier to understand and helps the message to sink in more deeply.
• Rigour and precisionmaking information accessible does not mean oversimplifying or compromising the veracity of the data. The key is to translate, not to distort.
• Engaging narrativeStories help us understand and remember better. Incorporating immersive storytelling or dynamic formats captures attention and maintains interest.
• Diversity of formatsUsing different channels and formats broadens the reach of your message and allows you to connect with more diverse audiences.
• Listening and interaction: fostering dialogue, answering questions and being open to feedback builds trust, credibility and a deeper impact on society.

The strategic role of agencies in science popularisation

Communication agencies play an essential role in the dissemination of scientific knowledge. Thanks to our expertise in strategy, media management and public relations, we are uniquely qualified to transform complex content into clear, attractive messages adapted to diverse audiences.

This capacity makes us a strategic partner for scientists, institutions and companies in the sector, helping them to communicate their advances effectively, increase their visibility and generate a real impact on society.

But our work goes far beyond simplifying technical language. We provide a comprehensive approach and concrete tools to maximise the reach and understanding of the message. Our main functions include:

• Design of communication strategiesWe develop customised plans, aligned with the objectives and needs of each entity, to guarantee coherent, effective and sustained communication over time.
• Media relationsWe connect with the most appropriate journalists and media to ensure quality coverage, putting science content on the news agenda.
• Creating engaging contentWe write articles, press releases, social media content and visual materials that facilitate the understanding of the message without losing rigour.
• Outreach training: we offer workshops and training sessions for researchers and experts to improve their communication skills and convey their findings with greater clarity and impact.

A key ally in bringing science closer to society

Science communication is key to bringing knowledge closer to society and fostering an evidence-based culture. Having a specialised agency such as InfluenceSuite helps to strengthen dissemination, amplify its reach and ensure that the information reaches the right audience with the most effective approach. 

In a world where misinformation circulates easily, communicating science in a clear, rigorous and approachable way is more important than ever. Having a well-defined strategy and the right support can make the difference between a breakthrough going unnoticed... or becoming useful knowledge for society.

At InfluenceSuite we believe in the power of communication to transform realities. If your organisation is ready to take that step, we will be happy to help you amplify your voice.