5 EXAMPLES OF PR CAMPAIGNS AND HOW THEY ARE MANAGED BY A COMMUNICATIONS AGENCY

Public relations is a tool implemented to build reputation, connect with key audiences and reinforce a company's image. At communication agencies, we design and execute actions adapted to each objective.

To better understand what this task involves, we review 5 examples of PR campaigns and how we usually manage them at InfluenceSuite:

1. Product or service launch campaigns: when a company introduces a new product to the market, we design and execute a 360º strategy: press releases, media calls, presentation events, creation of digital content and contact with influencers. The challenge is to generate buzz, media coverage and interaction on different channels to maximise the impact of the launch.

2. Corporate social responsibility (CSR) campaigns: agencies help brands to communicate their message to the world. social or environmental commitments in a way that is consistent with its values. This may include the creation of volunteer programmes, partnerships with NGOs or awareness-raising campaigns. Our role is to give visibility to the initiative in the media through the implementation of an ad-hoc press office and the development of face-to-face, digital or hybrid events. In this way, we ensure that the action is perceived as authentic and in line with the organisation's principles.

3. Crisis management campaigns: One of the most delicate functions of a communications agency is to manage the reputation in the media. adverse situations. In these cases, we design rapid communication protocols, draft official communications, train spokespersons and monitor the public conversation. The aim is to convey transparency, take responsibility where necessary and regain the trust of stakeholders.

4. Awareness-raising campaigns: n many cases, agencies work with public institutions or private entities that seek to raise awareness in society. For this, the strategy changes, as the messages must be more emotional, we plan their dissemination in the appropriate media and we propose collaborations with other institutions or companies. Whether it is about health, education or sustainability, the key is to generate a social impact that promotes a change in behaviour.

5. Communication campaigns internal: At agencies, we design different initiatives depending on the type of internal audience we want to impact because, for example, a message aimed at an employee is not the same as one aimed at a partner or investor. The tools we use, whether digital or conventional, are designed to strengthen internal communication, help improve cohesion, commitment and identification with the company's culture.

At InfluenceSuite, in addition to providing ideas, we also plan, execute and analyse the results in order to reinforce or improve the communication actions that are considered appropriate according to our client's objectives. In short, we are the partner that accompanies organisations in building their reputation and maintaining their image.  

At InfluenceSuite we don't communicate to inform. We do it to alter the state of things. Because standing out is not enough: we help brands stop looking like everyone else in Spanish or any other language.