INNOVATION CONSULTANCY: AN ALLY THAT TRANSFORMS COMPANIES

The ability to innovate and differentiate has become essential for the survival and growth of companies. It is in this context that innovation consultancies come into play, a strategic partner that helps organisations to identify opportunities, design solutions and turn creative ideas into real results.   

An innovation consultancy accompanies companies in the generation of new products or services and also promotes changes in internal processes, business models and corporate culture. Its objective is to provide methodologies, tools and external vision so that they can adapt to the new challenges of the market, differentiate themselves from the competition and respond to the needs of the market. needs consumer protection.

Communication agencies that offer consultancy services have a fundamental role to play in this process, as innovation does not depend solely on technology or resources, but also on the ability to transmit and connect. 

In this sense, a communication agency is essential as a complement to the innovation consultancy as we help to:

• Detecting insightsthanks to constant contact with consumers and the media, we identify trends that serve as a basis for designing innovative proposals.
• Building narrativesany innovation needs a story to back it up and motivate both employees and customers to embrace change.
• Reputation managementImplementing transformations can create uncertainty and clear communication creates more trust.  
• Fostering adaptationthrough internal and external campaigns, we make it easier for new projects to be understood and accepted by all stakeholders.

But when is an innovation consultancy service really necessary? There are different scenarios:

• Moments of stagnationwhen the company feels that it has stopped growing or that its products or services are no longer of interest to the market.

• Digitisation processesWhen introducing new digital tools or channels, having experts on board allows innovation to be integrated in a coherent way.
• Cultural changesIn companies seeking to foster creativity and collaboration, the consultancy helps to establish more flexible working dynamics.
• Expansion into new marketsInnovation is not always about creating something completely new, sometimes it is about adapt the proposal of value to the characteristics of different environments

Relying on consultancy of innovation is a further step towards business transformation. And, when combined with the support of a communication agency, the result is much more complete, as changes are implemented and at the same time it is ensured that they are understood, accepted and understood as a competitive advantage.

At InfluenceSuite we don't communicate to inform. We do it to alter the state of things. Because standing out is not enough: we help brands stop looking like everyone else in Spanish or any other language.