THE IMPORTANCE OF FORMAL COMMUNICATION IN COMPANIES

Formal communication refers to the exchange of messages that are professional, structured and consistent with the organisation's identity.

This type of communication is not improvised, as it is necessary to plan how a company communicates in order to ensure that it conveys reliability, credibility and trust to all its stakeholders, from customers and suppliers to investors and the media.

Formal communication is characterised by the use of clear, precise and unambiguous language. It avoids a colloquial tone and prioritises grammatical correctness, coherence and professionalism in each message. It also seeks to maintain a consistent image, both in form and substance, so that the company projects seriousness in all its channels, whether they are press releases, corporate mailings, presentations or speeches.

Another essential characteristic is the structure: a formal message usually follows a logical order, with introduction, development and closing, so that the information is understood quickly and clearly. It is also common to use established formats and protocols, such as document templates or style manuals, which ensure uniformity in all messages issued.

However, achieving and maintaining quality formal communication is not always easy. This is where communication agencies, such as InfluenceSuite, can provide differential value. As professionals in the sector, we help companies to define the institutional tone of their brand, adapting it to different contexts without losing professionalism or coherence.

Agencies can develop communication guides that include guidelines on style, vocabulary, structure and templates, so that all members of the organisation can easily apply them. We also offer support in the drafting of all messages, ensuring that they are clear and aligned with the company's strategic objectives.

In critical or sensitive situations, agencies play an even more important role: formal communication is key during a crisis as it helps to convey calm and control, avoiding misinterpretations and protecting the company's reputation.

Agencies also make it easier to adapt formal communication to different audiences and channels. It is not the same to formally address an official body as it is to address a strategic partner, and having experts ensures that the message retains its professional character while taking into account the nuances of each interaction.

Formal communication is a fundamental tool for projecting seriousness and confidence in the marketplace. With the support of a communications agency, companies can ensure that every message, both oral and written, projects the solid and professional image they need to stand out and consolidate their reputation. 

At InfluenceSuite we don't communicate to inform. We do it to alter the state of things. Because standing out is not enough: we help brands stop looking like everyone else in Spanish or any other language.