{"id":1812,"date":"2024-01-19T13:57:50","date_gmt":"2024-01-19T12:57:50","guid":{"rendered":"https:\/\/influencesuite.ncayasociados.com\/?p=1812"},"modified":"2024-04-16T19:47:27","modified_gmt":"2024-04-16T17:47:27","slug":"la-comunicacion-estrategica-en-el-ambito-de-la-sostenibilidad","status":"publish","type":"post","link":"https:\/\/influencesuite.com\/pt\/la-comunicacion-estrategica-en-el-ambito-de-la-sostenibilidad\/","title":{"rendered":"COMUNICA\u00c7\u00c3O ESTRAT\u00c9GICA NO DOM\u00cdNIO DA SUSTENTABILIDADE"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1812\" class=\"elementor elementor-1812\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b24321d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"b24321d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-309cc77 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"309cc77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29ee50b elementor-widget elementor-widget-image\" data-id=\"29ee50b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/influencesuite.com\/wp-content\/uploads\/2024\/01\/comunicacion-estrategica.png\" class=\"attachment-full size-full wp-image-1839\" alt=\"\" srcset=\"https:\/\/influencesuite.com\/wp-content\/uploads\/2024\/01\/comunicacion-estrategica.png 1024w, https:\/\/influencesuite.com\/wp-content\/uploads\/2024\/01\/comunicacion-estrategica-300x300.png 300w, https:\/\/influencesuite.com\/wp-content\/uploads\/2024\/01\/comunicacion-estrategica-150x150.png 150w, https:\/\/influencesuite.com\/wp-content\/uploads\/2024\/01\/comunicacion-estrategica-768x768.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e030050 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"e030050\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a0a0f2 blog-highlight elementor-widget elementor-widget-text-editor\" data-id=\"3a0a0f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Na\u00a0<strong>InfluenceSuite,<\/strong> estamos conscientes da import\u00e2ncia que o sector das telecomunica\u00e7\u00f5es adquiriu nos \u00faltimos anos.\u00a0<strong>energias renov\u00e1veis.<\/strong> Este sector representa n\u00e3o s\u00f3 o futuro da nossa matriz energ\u00e9tica, mas tamb\u00e9m um compromisso para com um planeta mais sustent\u00e1vel. No entanto, a efic\u00e1cia destas iniciativas depende, em grande medida, da forma como s\u00e3o comunicadas. Hoje, partilhamos consigo a nossa vis\u00e3o sobre a cria\u00e7\u00e3o de estrat\u00e9gias de comunica\u00e7\u00e3o para este sector vital.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e5497e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5e5497e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2a6f87 elementor-widget elementor-widget-text-editor\" data-id=\"f2a6f87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>A import\u00e2ncia de um plano de comunica\u00e7\u00e3o para as empresas de energias renov\u00e1veis<\/strong>\u00a0Para uma empresa que opera no sector das energias renov\u00e1veis, ter um plano de comunica\u00e7\u00e3o n\u00e3o \u00e9 uma op\u00e7\u00e3o, \u00e9 uma necessidade. Em\u00a0<strong>InfluenceSuite,<\/strong>Sabemos com certeza que uma comunica\u00e7\u00e3o estrat\u00e9gica e bem planeada \u00e9 essencial para nos posicionarmos num mercado cada vez mais competitivo. Al\u00e9m disso, educar o p\u00fablico sobre a import\u00e2ncia da\u00a0<strong>sustentabilidade ambiental<\/strong>\u00a0e gerir eficazmente os\u00a0<strong>reputa\u00e7\u00e3o empresarial<\/strong>\u00a0s\u00e3o aspectos cruciais. A estrat\u00e9gia de comunica\u00e7\u00e3o deve ser capaz de construir pontes com os consumidores e as partes interessadas e, ao mesmo tempo, deve ser a forma mais eficaz de comunicar com eles.\u00a0<strong>ess\u00eancia<\/strong>\u00a0da marca e da sua\u00a0<strong>valores<\/strong>. Neste sentido, e com mais de duas d\u00e9cadas de experi\u00eancia, n\u00f3s da\u00a0<strong>InfluenceSuite,<\/strong>\u00a0sabemos identificar os principais objectivos de comunica\u00e7\u00e3o para as empresas activas neste sector: sensibilizar para a urg\u00eancia da\u00a0<strong>altera\u00e7\u00f5es clim\u00e1ticas<\/strong>promover a ado\u00e7\u00e3o de\u00a0<strong>energias limpas<\/strong>e posicionar a empresa como l\u00edder em\u00a0<strong>inova\u00e7\u00e3o<\/strong>\u00a0e\u00a0<strong>sustentabilidade<\/strong>. Estes objectivos n\u00e3o s\u00f3 devem ter impacto no p\u00fablico externo, como tamb\u00e9m devem estar alinhados com a miss\u00e3o e a\u00a0<strong>vis\u00e3o<\/strong>\u00a0da empresa. Mas,<strong>\u00a0como tornar poss\u00edvel a realiza\u00e7\u00e3o destes objectivos?<\/strong><strong>\u00a0<\/strong>Ao longo do caminho, utiliz\u00e1mos v\u00e1rios\u00a0<strong><a href=\"https:\/\/influencesuite.com\/pt\/servicios\/nuestros-servicios\/#corporativa\">ferramentas de comunica\u00e7\u00e3o<\/a><\/strong>\u00a0para os atingir, de todas as t\u00e1cticas que se integram numa\u00a0<strong>gabinete de imprensa<\/strong>\u00a0a campanhas estrat\u00e9gicas concebidas para serem implementadas no terreno.\u00a0<strong>dom\u00ednio digital<\/strong>. No entanto, em\u00a0<strong>InfluenceSuite,<\/strong>\u00a0estamos sempre na vanguarda, explorando\u00a0<strong>tend\u00eancias emergentes<\/strong>\u00a0como a realidade aumentada, as aplica\u00e7\u00f5es m\u00f3veis especializadas e as plataformas de dados abertos. Estas ferramentas novas e emergentes n\u00e3o s\u00f3 melhoram a\u00a0<strong>transpar\u00eancia<\/strong>\u00a0na produ\u00e7\u00e3o e utiliza\u00e7\u00e3o de energia, oferecem tamb\u00e9m uma experi\u00eancia mais interactiva e educativa ao p\u00fablico.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b29266 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"3b29266\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c042840 elementor-widget elementor-widget-text-editor\" data-id=\"c042840\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Em conclus\u00e3o, podemos dizer que uma estrat\u00e9gia de comunica\u00e7\u00e3o eficaz \u00e9 indispens\u00e1vel para qualquer empresa do sector das energias renov\u00e1veis. Em\u00a0<\/strong><strong>InfluenceSuite,<\/strong><strong>N\u00e3o s\u00f3 compreendemos a import\u00e2ncia da comunica\u00e7\u00e3o, como sabemos como faz\u00ea-lo de forma eficaz e transformadora.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>A import\u00e2ncia de um plano de comunica\u00e7\u00e3o para as empresas de energias renov\u00e1veis Para uma empresa que opera no sector das energias renov\u00e1veis, ter um plano de comunica\u00e7\u00e3o n\u00e3o \u00e9 uma op\u00e7\u00e3o, \u00e9 uma necessidade. Na InfluenceSuite, sabemos que uma comunica\u00e7\u00e3o estrat\u00e9gica e bem planeada \u00e9 essencial para se posicionar num mercado cada vez mais competitivo. <\/p>","protected":false},"author":1,"featured_media":1839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[56,1],"tags":[],"class_list":["post-1812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-com-corporativa-en","category-sin-categoria"],"_links":{"self":[{"href":"https:\/\/influencesuite.com\/pt\/wp-json\/wp\/v2\/posts\/1812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/influencesuite.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/influencesuite.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/influencesuite.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/influencesuite.com\/pt\/wp-json\/wp\/v2\/comments?post=1812"}],"version-history":[{"count":0,"href":"https:\/\/influencesuite.com\/pt\/wp-json\/wp\/v2\/posts\/1812\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/influencesuite.com\/pt\/wp-json\/wp\/v2\/media\/1839"}],"wp:attachment":[{"href":"https:\/\/influencesuite.com\/pt\/wp-json\/wp\/v2\/media?parent=1812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/influencesuite.com\/pt\/wp-json\/wp\/v2\/categories?post=1812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/influencesuite.com\/pt\/wp-json\/wp\/v2\/tags?post=1812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}