{"id":4548,"date":"2026-01-02T15:07:39","date_gmt":"2026-01-02T14:07:39","guid":{"rendered":"https:\/\/influencesuite.com\/?p=4548"},"modified":"2026-01-02T15:07:43","modified_gmt":"2026-01-02T14:07:43","slug":"comunicacion-lateral-equipo-en-la-empresa","status":"publish","type":"post","link":"https:\/\/influencesuite.com\/en_gb\/comunicacion-lateral-equipo-en-la-empresa\/","title":{"rendered":"SIDE COMMUNICATION: HOW TO GET THE COMPANY TO WORK AS A TEAM"},"content":{"rendered":"
\"Comunicaci\u00f3n<\/figure>\n\n\n

In many organisations, information flows from top to bottom but hardly moves horizontally. Departments work as separate compartments, which leads to duplication of tasks and errors being detected late. The result is a slow company., not very connected<\/a> and frustrated teams. In contrast to this traditional model, lateral communication has emerged, a practice that is perfect for companies that want to be agile and competitive.<\/h3>\n\n\n\n

What is lateral communication?<\/h4>\n\n\n\n

Lateral communication is the exchange of information between individuals or teams at the same hierarchical level, even if they belong to different areas. It does not replace vertical communication but rather complements it, facilitating daily coordination and rapid problem solving without going through multiple hierarchical filters.<\/p>\n\n\n\n

Its objective is simple: to enable those who need to talk to each other to do so directly. For example, marketing with sales, customer service with product, communication with human resources, etc. When information flows naturally, the company ceases to be a collection of departments and begins to behave as a system.<\/p>\n\n\n\n

How is it used in companies?<\/h4>\n\n\n\n

Organisations that are committed to lateral communication often integrate this dynamic into their daily operations in various ways:<\/p>\n\n\n\n