{"id":4184,"date":"2024-08-30T15:58:12","date_gmt":"2024-08-30T13:58:12","guid":{"rendered":"https:\/\/influencesuite.com\/?p=4184"},"modified":"2024-08-30T16:00:18","modified_gmt":"2024-08-30T14:00:18","slug":"7-claves-para-utilizar-el-periodismo-de-datos-en-la-creacion-de-narrativas-impactantes","status":"publish","type":"post","link":"https:\/\/influencesuite.com\/en_gb\/7-claves-para-utilizar-el-periodismo-de-datos-en-la-creacion-de-narrativas-impactantes\/","title":{"rendered":"7 KEYS TO USING DATA JOURNALISM TO CREATE POWERFUL NARRATIVES"},"content":{"rendered":"
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<\/p>\n\n\n\n

Data journalism has become an essential tool for professional communications agencies. It enables the transformation of large volumes of information into meaningful and relevant stories. <\/strong><\/h3>\n\n\n\n

In a business context, decision-making is increasingly dependent on accurate data and analysis. Knowing how to leverage data journalism to develop communication strategies is key to success. <\/strong><\/h3>\n\n\n\n

From InfluenceSuite today we explore the seven keys to implementing data journalism and turning it into a <\/strong>storytelling<\/strong><\/a> effective communication that takes corporate communication to the highest level: <\/strong><\/h3>\n\n\n\n

1. Identification of relevant data<\/h4>\n\n\n\n

The first step is to select the data that really matters to your audience. It's not just about accumulating information, but identifying the data that has the potential to impact your audience and therefore influence business decisions.<\/p>\n\n\n\n

2. Analysis and contextualisation<\/h4>\n\n\n\n

Once collected, we must analyse and contextualise the data to understand its meaning in a business context. This analysis allows communication agencies to extract valuable insights that act as a vehicle to transform the brand narrative.<\/p>\n\n\n\n

Transforming data into stories<\/h4>\n\n\n\n

Turning data into a coherent narrative requires effort and a lot of creativity. This is where data journalism excels by marrying numbers with human and emotional contexts. This approach is particularly effective, for example, in communication focused on the area of health<\/a>where data can be humanised to impact more effectively with target audiences.<\/p>\n\n\n\n

4. Integration with corporate visual communication<\/h4>\n\n\n\n

Data storytelling would be incomplete without a clear and attractive corporate visual communication strategy. Elements such as graphs, infographics or interactive maps facilitate understanding and make the data more eye-catching.<\/p>\n\n\n\n

5. Personalisation of the message<\/h4>\n\n\n\n

Every company has specific needs. This is why it is vital to know how to adapt the data narrative to the specific communication strategy of each client. This will ensure that the message is relevant and effective.<\/p>\n\n\n\n

6. Measuring results<\/h4>\n\n\n\n

Once the impactful narrative has been created, it is time to measure its effectiveness. The monitoring of key metrics will allow us to adjust the strategy and optimise the communication strategy created according to the established objectives. <\/p>\n\n\n\n

7. Use of data in business decision making<\/h4>\n\n\n\n

Finally, and linked to the previous point, we must take into account the results obtained in order to be able to reconsider the decisions taken and future decisions.\u00a0
<\/p>\n\n\n\n

Integrating insights from data journalism into business strategy ensures that decisions are backed by solid and reliable evidence.<\/strong>
<\/span><\/span><\/div><\/span><\/h4>\n\n\n\n

<\/p>\n\n\n\n


<\/span><\/div><\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Data journalism has become an essential tool for professional communications agencies. It enables the transformation of large volumes of information into meaningful and relevant stories. In a business context, decision-making is increasingly dependent on accurate data and analysis. Knowing how to leverage data journalism to develop communication strategies is key to success. From InfluenceSuite we explore today the seven keys to implement data journalism and turn it into an effective storytelling that takes corporate communication to the highest level: 1. Identification of relevant data The first step is to select the data that really matters to your audience. It is not just about accumulating information, but identifying the data that has the potential to impact your audience and therefore influence business decisions. 2. Analysis and contextualisation Once collected, we must analyse and contextualise the data to understand its meaning in a business context. This analysis allows communication agencies to extract valuable insights that act as a vehicle to transform the brand narrative. Transforming data into stories Turning data into a coherent narrative requires effort and a lot of creativity. This is where data journalism excels by marrying numbers with human and emotional contexts. This approach is particularly effective, for example, in health-focused communication, where data can be humanised to impact more effectively with target audiences. 4. Integration with corporate visual communication Data storytelling would be incomplete without creating a clear and engaging corporate visual communication strategy. Elements such as graphics, infographics or interactive maps facilitate understanding and make the data more eye-catching. 5. Personalisation of the message Each company has specific needs. This is why it is vital to know how to adapt the data narrative to the specific communication strategy of each client. This will ensure that the message is relevant and effective. 6. Measuring results Once the impactful narrative has been created, it is time to measure its effectiveness. The monitoring of key metrics will allow us to adjust the strategy and optimise the communication strategy created according to the established objectives. 7. Use of data in business decision-making Finally, and linked to the previous point, we must take into account the results obtained in order to reconsider the decisions taken and future decisions. Integrating the insights obtained from data journalism into business strategy ensures that decisions are backed by solid and reliable evidence.<\/p>","protected":false},"author":1,"featured_media":4185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[34],"tags":[],"class_list":["post-4184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reflexiones-comun-es"],"_links":{"self":[{"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/posts\/4184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/comments?post=4184"}],"version-history":[{"count":0,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/posts\/4184\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/media\/4185"}],"wp:attachment":[{"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/media?parent=4184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/categories?post=4184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/tags?post=4184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}