{"id":3648,"date":"2024-03-15T12:40:23","date_gmt":"2024-03-15T11:40:23","guid":{"rendered":"https:\/\/influencesuite.com\/?p=3648"},"modified":"2024-04-16T19:43:54","modified_gmt":"2024-04-16T17:43:54","slug":"decalogo-para-crear-un-discurso-eficaz","status":"publish","type":"post","link":"https:\/\/influencesuite.com\/en_gb\/decalogo-para-crear-un-discurso-eficaz\/","title":{"rendered":"DECALOGUE FOR CREATING AN EFFECTIVE SPEECH"},"content":{"rendered":"<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/<br \/>\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/influencesuite.com\/wp-content\/uploads\/2024\/03\/11_24.-Decalogo-para-crear-un-discurso-eficaz.webp\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/influencesuite.com\/wp-content\/uploads\/2024\/03\/11_24.-Decalogo-para-crear-un-discurso-eficaz.webp 1024w, https:\/\/influencesuite.com\/wp-content\/uploads\/2024\/03\/11_24.-Decalogo-para-crear-un-discurso-eficaz-300x300.webp 300w, https:\/\/influencesuite.com\/wp-content\/uploads\/2024\/03\/11_24.-Decalogo-para-crear-un-discurso-eficaz-150x150.webp 150w, https:\/\/influencesuite.com\/wp-content\/uploads\/2024\/03\/11_24.-Decalogo-para-crear-un-discurso-eficaz-768x768.webp 768w\" alt=\"\" width=\"1024\" height=\"1024\"><\/p>\n<h4>En el actual mundo de la comunicaci\u00f3n empresarial, la elaboraci\u00f3n de un discurso coherente y persuasivo se erige como un elemento diferenciador clave. En el post de esta semana os contamos cu\u00e1les son las diez directrices que se deben tener en cuenta para estructurar discursos que, adem\u00e1s de comunicar cualquier mensaje de forma eficaz, sean capaces de impactar en las distintas audiencias.<\/h4>\n<p dir=\"ltr\">\n<p dir=\"ltr\" style=\"line-height: 1.2; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><strong>1.<\/strong> <strong>An\u00e1lisis de la audiencia<\/strong>: antes de proceder a la redacci\u00f3n, es imprescindible identificar a los destinatarios del mensaje. Ya sean periodistas, inversores, empleados o clientes potenciales, se debe adaptar el tono, estilo y contenido del discurso para crear una conexi\u00f3n efectiva.<\/p>\n<p dir=\"ltr\">\n<p dir=\"ltr\" style=\"line-height: 1.2; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><strong>2. Definir el objetivo<\/strong>: \u00bfquieres informar, persuadir, inspirar o motivar? Determinar el objetivo del discurso es fundamental para desarrollar un contenido estructurado que alinee las expectativas con los resultados deseados.<\/p>\n<p dir=\"ltr\">\n<p dir=\"ltr\" style=\"line-height: 1.2; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><strong>3. Estructuraci\u00f3n del contenido<\/strong>: para mantener la claridad y la concisi\u00f3n, un discurso debe seguir una secuencia l\u00f3gica: introducci\u00f3n cautivadora, desarrollo con argumentos clave y conclusi\u00f3n contundente.<\/p>\n<p dir=\"ltr\">\n<p dir=\"ltr\" style=\"line-height: 1.2; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><strong>4.<\/strong> <strong>Identificar el mensaje central<\/strong>: es importante identificar el mensaje principal y mantenerlo presente durante todo el discurso. Este mensaje debe ser persuasivo y capaz de dejar una impresi\u00f3n duradera en la audiencia.<\/p>\n<p dir=\"ltr\">\n<p dir=\"ltr\" style=\"line-height: 1.2; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><strong>5. Incorporaci\u00f3n de ejemplos y an\u00e9cdotas<\/strong>: el uso de ejemplos espec\u00edficos y relatos relevantes enriquece el discurso, facilita la comprensi\u00f3n y crea conexiones emocionales con la audiencia.<\/p>\n<p dir=\"ltr\">\n<p dir=\"ltr\" style=\"line-height: 1.2; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><strong>6. Selecci\u00f3n del lenguaje y el tono<\/strong>: para mantener la atenci\u00f3n del p\u00fablico, se debe usar un lenguaje claro y f\u00e1cil de entender, cambiando el tono seg\u00fan el contexto y el prop\u00f3sito del discurso.<\/p>\n<p dir=\"ltr\">\n<p dir=\"ltr\" style=\"line-height: 1.2; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><strong>7.<\/strong> <strong>Practicar y perfeccionar<\/strong>: una preparaci\u00f3n detallada y su ensayo de forma reiterada son importantes si se quiere realizar una presentaci\u00f3n efectiva. La retroalimentaci\u00f3n juega un papel clave porque permite realizar los ajustes que sean necesarios tanto en el mensaje como en su presentaci\u00f3n. Para esto,\u00a0es recomendable recurrir a profesionales de la comunicaci\u00f3n, como una <a style=\"font-style: inherit; font-weight: inherit; font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: #fafafa; text-decoration-line: none;\" href=\"https:\/\/influencesuite.com\/\">agencia especializada<\/a>.<\/p>\n<p dir=\"ltr\">\n<p dir=\"ltr\" style=\"line-height: 1.2; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><strong>8. Interacci\u00f3n con la audiencia<\/strong>: incorporar elementos interactivos, cuando sea pertinente, puede incrementar la participaci\u00f3n y hacer que el mensaje sea m\u00e1s recordado y efectivo.<\/p>\n<p dir=\"ltr\">\n<p dir=\"ltr\" style=\"line-height: 1.2; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><strong>9. Cierre impactante<\/strong>: finalizar con una declaraci\u00f3n contundente que condense los puntos principales e impacte a los oyentes para aumentar su retenci\u00f3n. Hay diferentes formas de hacerlo, como incorporar una llamada a la acci\u00f3n o compartir una reflexi\u00f3n.<\/p>\n<p dir=\"ltr\">\n<p dir=\"ltr\" style=\"line-height: 1.2; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><strong>10. Preparaci\u00f3n para el di\u00e1logo posterior<\/strong>: prepararse con anticipaci\u00f3n para responder a preguntas potenciales destaca la habilidad y conocimiento del orador, y fortalece la imagen de autoridad y confianza ante la audiencia.<\/p>\n<h4 dir=\"ltr\"><\/h4>\n<h4 dir=\"ltr\" style=\"line-height: 1.295; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\">En resumen, elaborar cuidadosamente un discurso constituye una t\u00e1ctica crucial para el \u00e9xito en la comunicaci\u00f3n corporativa. Al poner en pr\u00e1ctica este dec\u00e1logo de la mano de <a style=\"text-decoration: none;\" href=\"https:\/\/influencesuite.com\/servicios\/comunicacion-corporativa\/\">expertos en comunicaci\u00f3n<\/a>, las compa\u00f1\u00edas pueden desarrollar discursos persuasivos que les ayuden a alcanzar sus objetivos, adem\u00e1s de fortalecer su imagen en el \u00e1mbito empresarial. En InfluenceSuite ponemos a tu disposici\u00f3n nuestra experiencia en la creaci\u00f3n de discursos. \u00bfHablamos?<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>In today's world of business communication, the development of a coherent and persuasive speech stands out as a key differentiating element. In this week's post we tell you about the ten guidelines that should be taken into account to structure speeches that, in addition to communicating any message effectively, are capable of making an impact on different audiences. 1. Audience analysis: before proceeding with the drafting, it is essential to identify the recipients of the message. Whether they are journalists, investors, employees or potential customers, the tone, style and content of the speech must be adapted to create an effective connection. 2. Define the objective: do you want to inform, persuade, inspire or motivate? Determining the objective of the speech is key to developing structured content that aligns expectations with desired outcomes. Structuring the content: to maintain clarity and conciseness, a speech should follow a logical sequence: captivating introduction, development with key arguments and strong conclusion. 4. Identifying the core message: it is important to identify the main message and keep it present throughout the speech. This message should be persuasive and capable of leaving a lasting impression on the audience. 5. Incorporating examples and anecdotes: the use of specific examples and relevant stories enriches the speech, facilitates understanding and creates emotional connections with the audience. 6. Language and tone selection: to keep the audience's attention, use clear and easy-to-understand language, changing the tone according to the context and purpose of the speech. 7. Practice and refine: detailed preparation and repeated rehearsal are important if you want to deliver an effective presentation. Feedback plays a key role because it allows you to make necessary adjustments to your message and presentation. For this, it is advisable to use professional communicators, such as a specialised agency. 8. Interaction with the audience: incorporating interactive elements, when appropriate, can increase participation and make the message more memorable and effective. 9. Impactful closing: end with a strong statement that summarises the main points and makes an impact on listeners to increase retention. There are different ways to do this, such as incorporating a call to action or sharing a reflection. 10. Preparing for the dialogue afterwards: preparing in advance to answer potential questions highlights the speaker's skill and knowledge, and strengthens the speaker's image of authority and confidence to the audience. In short, carefully crafting a speech is a crucial tactic for success in corporate communication. By putting this Decalogue into practice with the help of communication experts, companies can develop persuasive speeches that help them achieve their goals, as well as strengthen their image in the business world. At InfluenceSuite we offer you our experience in the creation of speeches. Shall we talk?<\/p>","protected":false},"author":1,"featured_media":3653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[18,56,7],"tags":[70,66,68,69,72],"class_list":["post-3648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-de-comunicacion","category-com-corporativa-en","category-servicios","tag-agencia-de-comunicacion","tag-comunicacion-corporativa","tag-comunicacion-efectiva","tag-discurso","tag-lenguaje"],"_links":{"self":[{"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/posts\/3648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/comments?post=3648"}],"version-history":[{"count":0,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/posts\/3648\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/media\/3653"}],"wp:attachment":[{"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/media?parent=3648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/categories?post=3648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/tags?post=3648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}