{"id":3505,"date":"2024-03-01T12:00:00","date_gmt":"2024-03-01T11:00:00","guid":{"rendered":"https:\/\/influencesuite.com\/?p=3505"},"modified":"2024-04-16T19:42:57","modified_gmt":"2024-04-16T17:42:57","slug":"como-convertirse-en-un-portavoz-eficaz","status":"publish","type":"post","link":"https:\/\/influencesuite.com\/en_gb\/como-convertirse-en-un-portavoz-eficaz\/","title":{"rendered":"HOW TO BECOME AN EFFECTIVE SPOKESPERSON"},"content":{"rendered":"<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/<br \/>\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/influencesuite.com\/wp-content\/uploads\/2024\/03\/9_24.-Formacion-de-Portavoces.png\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/influencesuite.com\/wp-content\/uploads\/2024\/03\/9_24.-Formacion-de-Portavoces.png 1024w, https:\/\/influencesuite.com\/wp-content\/uploads\/2024\/03\/9_24.-Formacion-de-Portavoces-300x300.png 300w, https:\/\/influencesuite.com\/wp-content\/uploads\/2024\/03\/9_24.-Formacion-de-Portavoces-150x150.png 150w, https:\/\/influencesuite.com\/wp-content\/uploads\/2024\/03\/9_24.-Formacion-de-Portavoces-768x768.png 768w\" alt=\"\" width=\"1024\" height=\"1024\"><\/p>\n<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/<br \/>\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style>\n<h2><span style=\"color: #f75454;\">TIPS PARA TRIUNFAR ANTE CUALQUIER AUDIENCIA<\/span><\/h2>\n<h4><strong>Si se quieren transmitir mensajes de manera clara, persuasiva y convincente, ser un buen portavoz es, hoy en d\u00eda, un factor esencial. La capacidad de comunicarse de manera efectiva puede marcar la diferencia entre el \u00e9xito y el fracaso, ya sea frente a clientes, empleados, medios de comunicaci\u00f3n o la comunidad en general.<\/strong><\/h4>\n<h4><\/h4>\n<p><span style=\"font-weight: 400;\">Para empezar, tenemos que ser conscientes de los est\u00e1ndares que se deben seguir al seleccionar al portavoz de una empresa. Todas las personas en la direcci\u00f3n de una organizaci\u00f3n generalmente deben recibir formaci\u00f3n en comunicaci\u00f3n porque, aunque no suelen ser portavoces, pueden verse obligadas a hacerlo en un momento determinado, como puede ser el caso de una crisis reputacional<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>De acuerdo con la plataforma editorial<strong><a style=\"color: #0000ff;\" href=\"https:\/\/theconversation.com\/como-elegir-a-los-portavoces-ideales-para-la-gestion-comunicativa-de-una-crisis-137085\" target=\"_blank\" rel=\"noopener\"> The Conversation<\/a><\/strong> (2020), los portavoces elegidos para formar parte de la c\u00fapula directiva de una empresa tienen inter\u00e9s informativo porque son personas percibidas como relevantes por la audiencia y, por ende, con las que los periodistas siempre quieren hablar porque sus declaraciones tienen m\u00e1s impacto medi\u00e1tico.<\/p>\n<p>Teniendo esto en cuenta, y una vez se ha elegido al orador m\u00e1s adecuado, es el momento de seguir ciertas <strong>pautas formativas<\/strong> que le permitan comunicarse eficazmente ante cualquier tipo de p\u00fablico:<\/p>\n<ul>\n<li><b>Preparaci\u00f3n exhaustiva: <\/b>es necesario un conocimiento profundo del tema a tratar <strong>para poder transmitir mensajes claros, concisos y coherentes<\/strong> que tambi\u00e9n est\u00e9n relacionados con los valores y la imagen de la marca. Para lograrlo, hay que contar con un equipo de especialistas en comunicaci\u00f3n. La <strong>retroalimentaci\u00f3n<\/strong> es fundamental para convertirse en un portavoz efectivo. Las cr\u00edticas constructivas permiten una mejora continua en la forma de comunicarse. Utilizando cada intervenci\u00f3n como una oportunidad para crecer, un portavoz debe valorar tanto los elogios como las sugerencias de mejora. La <strong>autoevaluaci\u00f3n<\/strong>, basada en grabaciones de las propias intervenciones, complementa esta retroalimentaci\u00f3n proporcionando perspectivas objetivas sobre el lenguaje corporal, el tono de voz y la claridad del mensaje.<\/li>\n<li><b>Conocer a la audiencia: <\/b>cada audiencia es diferente, por lo que es importante adaptar el mensaje a sus intereses y expectativas. Se debe investigar a la persona o conjunto de personas a los que se va a dirigir el portavoz para as\u00ed poder comprender sus preocupaciones y necesidades. Una vez hecho este paso, se podr\u00e1 ajustar el discurso en consecuencia de la informaci\u00f3n obtenida.<\/li>\n<li><b>Saber gestionar una crisis:<\/b> en momentos de extrema complejidad, el <strong>portavoz<\/strong> es un pilar fundamental que <strong>debe transmitir tranquilidad, claridad y seguridad<\/strong>. Es muy importante tener estar preparado con antelaci\u00f3n y tener un conocimiento profundo del plan de crisis. Un portavoz efectivo comunica los hechos con <strong>franqueza<\/strong>, demuestra <strong>empat\u00eda<\/strong> y garantiza que se tomen medidas correctivas. La rapidez en la respuesta ayuda a mantener la confianza del p\u00fablico y reduce el da\u00f1o a la reputaci\u00f3n de la organizaci\u00f3n. Para liderar la narrativa durante una crisis, es esencial tener la <strong>capacidad de manejar el estr\u00e9s<\/strong> y mantener la serenidad.<\/li>\n<li><b>Perfeccionar las habilidades de comunicaci\u00f3n no verbal:<\/b> la percepci\u00f3n de un mensaje tambi\u00e9n puede verse influida por la comunicaci\u00f3n no verbal. Los gestos, posturas, expresiones faciales y el tono de voz podr\u00edan transmitir un mensaje totalmente opuesto al deseado. Por eso se debe tener en cuenta la importancia de <strong>mantener el contacto visual<\/strong>, usar una postura y <strong>gestos<\/strong> expresivos que denoten seguridad, as\u00ed como utilizar un <strong>tono de voz<\/strong> apropiado que transmita confianza y credibilidad<\/li>\n<li><b>Gesti\u00f3n de preguntas y respuestas:<\/b> es probable que tras una exposici\u00f3n verbal, llegue el turno de las preguntas o comentarios. Para gestionar las interacciones de manera efectiva y responder con claridad y precisi\u00f3n, se debe tener preparada una bater\u00eda de posibles preguntas con sus respuestas, tanto las m\u00e1s obvias como las que podr\u00edan resultar m\u00e1s complejas. En el caso de no tener o conocer la respuesta, la opci\u00f3n m\u00e1s id\u00f3nea es establecer un <strong>compromiso de b\u00fasqueda<\/strong> y dar la respuesta en otro momento. Eso s\u00ed, cuanto antes mejor. As\u00ed se evitar\u00e1 que quien haya realizado la pregunta en cuesti\u00f3n busque su respuesta en otras fuentes que, a lo mejor, no convenga a los intereses del portavoz y, por ende, de la empresa a la que representa.<\/li>\n<li><b>Adaptabilidad y actualizaci\u00f3n constantes: <\/b>en un mundo medi\u00e1tico que cambia r\u00e1pidamente, cualquier portavoz debe tener capacidad de adaptaci\u00f3n. Mantenerse al d\u00eda sobre las \u00faltimas tendencias en comunicaci\u00f3n, verbal y no verbal, permite <strong>adaptar los mensajes a nuevos formatos y canales<\/strong>, asegur\u00e1ndose de que sean relevantes y efectivos. Un portavoz debe ser vers\u00e1til, capaz de interactuar tanto en medios convencionales como digitales y estar dispuesto a utilizar <strong>nuevas t\u00e9cnicas y herramientas de comunicaci\u00f3n<\/strong>. Esta proactividad, adem\u00e1s de ampliar el alcance y el impacto del mensaje, tambi\u00e9n fortalece la reputaci\u00f3n de la organizaci\u00f3n.<\/li>\n<\/ul>\n<p>En resumen, para comunicar de forma eficaz y eficiente con las diferentes audiencias, es esencial tener una preparaci\u00f3n adecuada. Ser\u00e1 m\u00e1s f\u00e1cil comunicarse de manera efectiva en cualquier situaci\u00f3n si se trabaja con una agencia de comunicaci\u00f3n especializada.<\/p>\n<h3>En <span style=\"color: #00ffd9;\">InfluenceSuite <\/span>contamos con un equipo de expertos en este campo. No dudes en contactar con nosotros, estamos aqu\u00ed para ayudarte en este y cualquier otro \u00e1mbito de la comunicaci\u00f3n que pudieras necesitar.<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>TIPS FOR SUCCESSING IN FRONT OF ANY AUDIENCE If you want to get your message across in a clear, persuasive and convincing way, being a good spokesperson is nowadays an essential factor. The ability to communicate effectively can make the difference between success and failure, whether in front of customers, employees, the media or the community at large. To begin with, we need to be aware of the standards to be followed when selecting a company spokesperson. Everyone in the management of an organisation should generally be trained in communication because, although they are not usually a spokesperson, they may be required to do so at a particular time, such as in the case of a reputational crisis. According to the editorial platform The Conversation (2020), spokespersons chosen to be part of the top management of a company are newsworthy because they are people perceived as relevant by the audience and, therefore, the ones that journalists always want to talk to because their statements have more media impact. With this in mind, and once the most suitable speaker has been chosen, it is time to follow certain training guidelines that will enable them to communicate effectively with any type of audience: Thorough preparation: in-depth knowledge of the subject to be discussed is necessary in order to transmit clear, concise and coherent messages that are also related to the brand's values and image. To achieve this, it is necessary to have a team of communication specialists. Feedback is key to becoming an effective spokesperson. Constructive criticism allows for continuous improvement in the way you communicate. Using each intervention as an opportunity for growth, a spokesperson should value both praise and suggestions for improvement. Self-assessment, based on recordings of one's own speeches, complements this feedback by providing objective perspectives on body language, tone of voice and clarity of message. Know your audience: every audience is different, so it is important to tailor your message to their interests and expectations. Research the person or group of people to be addressed by the spokesperson in order to understand their concerns and needs. Once this step has been taken, the speech can be adjusted accordingly. Knowing how to manage a crisis: in times of extreme complexity, the spokesperson is a fundamental pillar that must transmit calm, clarity and security. It is very important to be prepared in advance and to have a thorough knowledge of the crisis plan. An effective spokesperson communicates the facts frankly, demonstrates empathy and ensures that corrective action is taken. A rapid response helps maintain public trust and reduces damage to the organisation's reputation. To lead the narrative during a crisis, it is essential to have the ability to manage stress and maintain composure. Hone non-verbal communication skills: the perception of a message can also be influenced by non-verbal communication. Gestures, postures, facial expressions and tone of voice may convey the opposite of the intended message. Therefore, the importance of maintaining eye contact, using confident posture and expressive gestures, as well as using an appropriate tone of voice that conveys confidence and credibility should be taken into account. In order to manage interactions effectively and respond clearly and accurately, you should have a list of possible questions and answers ready, both the most obvious and those that may be more complex. In the case of not having or knowing the answer, the best option is to establish a search commitment and give the answer at another time. The sooner the better. This will prevent the person who has asked the question in question from looking for the answer in other sources that may not be in the interests of the spokesperson and, therefore, of the company he or she represents. Adaptability and constant updating: In a rapidly changing media world, any spokesperson must be adaptable. Keeping abreast of the latest trends in communication, verbal and non-verbal, allows messages to be adapted to new formats and channels, ensuring that they are relevant and effective. A spokesperson must be versatile, able to interact in both conventional and digital media and be willing to use new communication techniques and tools. This proactivity, in addition to extending the reach and impact of the message, also strengthens the organisation's reputation. In short, to communicate effectively and efficiently with different audiences, it is essential to be properly prepared. It will be easier to communicate effectively in any situation if you work with a specialised communications agency. At InfluenceSuite we have a team of experts in this field. Don't hesitate to contact us, we are here to help you in this and any other area of communication you may need.<\/p>","protected":false},"author":1,"featured_media":3506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,18],"tags":[17,12,13,16],"class_list":["post-3505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-servicios","category-tips-de-comunicacion","tag-comunicacioncorporativa","tag-comunicacionefectiva","tag-influencesuite","tag-relacionespublicas"],"_links":{"self":[{"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/posts\/3505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/comments?post=3505"}],"version-history":[{"count":0,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/posts\/3505\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/media\/3506"}],"wp:attachment":[{"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/media?parent=3505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/categories?post=3505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/tags?post=3505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}