{"id":245,"date":"2024-02-09T14:08:54","date_gmt":"2024-02-09T13:08:54","guid":{"rendered":"https:\/\/influencesuite.ncayasociados.com\/?p=245"},"modified":"2024-04-16T19:44:43","modified_gmt":"2024-04-16T17:44:43","slug":"storytelling-el-arte-de-la-narrativa-que-debe-formar-parte-de-las-agencias-de-comunicacion","status":"publish","type":"post","link":"https:\/\/influencesuite.com\/en_gb\/storytelling-el-arte-de-la-narrativa-que-debe-formar-parte-de-las-agencias-de-comunicacion\/","title":{"rendered":"STORYTELLING: THE ART OF STORYTELLING THAT MUST BE PART OF COMMUNICATION AGENCIES"},"content":{"rendered":"
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In a communication campaign, under an umbrella concept, our clients often ask us to develop a communication strategy that impacts different audiences. Having a team that knows how to design and implement this\u00a0narrative ability,<\/strong> Regardless of who the message is aimed at, today it is a must for any communication agency. In today's post we analyse the value of this editorial tool and which are the most important\u00a0qualities an account executive should have<\/strong>\u00a0in this area:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tThe\u00a0storytelling<\/strong><\/a>Beyond simply telling facts, it involves knowing how to create a narrative that is easily understood by the receiver but which clearly integrates a main message. The storyline to be developed should fulfil four premises: the use of a\u00a0understandable message<\/strong>have the capacity to\u00a0engagement<\/strong>to create\u00a0credibility<\/strong>\u00a0and trust towards the brand and, finally, to be able to maximise their\u00a0visibility<\/strong>\u00a0through quality creative content, as it tends to be more shared by the audience.\n\nFor a storytelling campaign to be effective and comply with these four factors, from\u00a0InfluenceSuite<\/strong>\u00a0we have identified the five essential qualities an account executive should have:\n
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  1. Strategic vision:\u00a0<\/strong>has to understand how storytelling fits into the overall communication strategy.<\/li>\n \t
  2. In-depth business knowledge<\/strong>\u00a0of the client:<\/strong>\u00a0This includes both its products or services and the sector in which it operates.<\/li>\n \t
  3. Narrative skills:<\/strong>\u00a0must have the ability to generate original and engaging ideas that tell a unique story, making use of empathy and, where appropriate, the cultural sensitivity it requires<\/li>\n \t
  4. Adaptability:<\/strong>\u00a0must be able to create stories according to the communication platforms to be used and the changes that may occur in the sector or among the audience to be reached.<\/li>\n \t
  5. Analytical skills:<\/strong>\u00a0being able to interpret data to help steer the story towards the campaign's objectives is critical to success.<\/li>\n<\/ol>\nIncorporating storytelling into communication strategies\u00a0enriches the content<\/strong>\u00a0and strengthens the\u00a0link<\/strong>\u00a0with different audiences. An account executive who possesses the above qualities and knows how to tailor stories for each of these specific audiences will be able to lead campaigns capable of making an impact and generating visibility.\n\nIn short, storytelling is a communication tool that allows us to tell stories, but it is also a valuable strategy for connecting emotionally with different audiences, transmitting brand values and achieving specific communication objectives. Mastering the art of storytelling will ensure that each campaign is heard, seen and felt, which will create a lasting bond between our clients and their audiences.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    At InfluenceSuite<\/strong> we are aware that we find ourselves in a world saturated with information. Therefore, making the right use of storytelling is what can make the difference in achieving our clients' objectives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Storytelling, beyond simply telling facts, involves knowing how to create a narrative that is easily understood by the receiver but that integrates, in a clear way, a main message.<\/p>","protected":false},"author":1,"featured_media":3285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1,18],"tags":[],"class_list":["post-245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","category-tips-de-comunicacion"],"_links":{"self":[{"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/posts\/245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/comments?post=245"}],"version-history":[{"count":0,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/posts\/245\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/media\/3285"}],"wp:attachment":[{"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/media?parent=245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/categories?post=245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/tags?post=245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}