{"id":1813,"date":"2024-01-12T13:58:01","date_gmt":"2024-01-12T12:58:01","guid":{"rendered":"https:\/\/influencesuite.ncayasociados.com\/?p=1813"},"modified":"2024-02-28T11:53:00","modified_gmt":"2024-02-28T10:53:00","slug":"cual-es-el-nuevo-perfil-de-ejecutivos-de-cuentas-que-buscamos-en-las-agencias-de-comunicacion","status":"publish","type":"post","link":"https:\/\/influencesuite.com\/en_gb\/cual-es-el-nuevo-perfil-de-ejecutivos-de-cuentas-que-buscamos-en-las-agencias-de-comunicacion\/","title":{"rendered":"WHAT IS THE NEW PROFILE OF ACCOUNT EXECUTIVES WE ARE LOOKING FOR IN COMMUNICATION AGENCIES?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1813\" class=\"elementor elementor-1813\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b24321d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"b24321d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-309cc77 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"309cc77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29ee50b elementor-widget elementor-widget-image\" data-id=\"29ee50b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/influencesuite.com\/wp-content\/uploads\/2024\/01\/nuevo-perfil.webp\" class=\"attachment-full size-full wp-image-1835\" alt=\"\" srcset=\"https:\/\/influencesuite.com\/wp-content\/uploads\/2024\/01\/nuevo-perfil.webp 1024w, https:\/\/influencesuite.com\/wp-content\/uploads\/2024\/01\/nuevo-perfil-300x300.webp 300w, https:\/\/influencesuite.com\/wp-content\/uploads\/2024\/01\/nuevo-perfil-150x150.webp 150w, https:\/\/influencesuite.com\/wp-content\/uploads\/2024\/01\/nuevo-perfil-768x768.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e030050 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"e030050\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a0a0f2 blog-highlight elementor-widget elementor-widget-text-editor\" data-id=\"3a0a0f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Today, communication agencies are in the midst of a search for account executives who not only understand the\u00a0<strong>AI tools,<\/strong> but also know how to apply them effectively in the context of communication and marketing. This demand reflects a shift in agencies' approach towards a deeper integration of the\u00a0<strong>technology<\/strong>\u00a0in their services. Account executives who can\u00a0<strong>combining skills<\/strong>\u00a0The use of traditional communication skills with a mastery of emerging technologies will be highly valued in today's job market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e5497e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5e5497e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2a6f87 elementor-widget elementor-widget-text-editor\" data-id=\"f2a6f87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In this week's post, we will show you some of the qualities that, from<strong>\u00a0InfluenceSuite<\/strong>We believe that any account executive who decides to join our agency must have the necessary skills:<\/p><ul><li><strong>Strategic and analytical thinking:<\/strong>\u00a0account executives must be able to\u00a0<strong>analyse<\/strong>\u00a0<strong>large amounts of data<\/strong>\u00a0generated by AI tools and use this information to formulate effective and personalised communication strategies for each client.<\/li><li><strong>Creativity and innovation:<\/strong>\u00a0the ability to think creatively and\u00a0<strong>propose innovative solutions<\/strong>\u00a0is fundamental. This includes the ability to use AI creatively to solve communication and marketing problems.<\/li><li><strong>Communication and customer relationship skills:<\/strong>\u00a0the\u00a0<strong>interpersonal skills<\/strong>\u00a0remain essential. Executives must be able to communicate effectively with customers, understand their needs and maintain a strong and trusting relationship.<\/li><li><strong>Competence in Artificial Intelligence:<\/strong>\u00a0an account executive must have a\u00a0<strong>sound knowledge of different AI tools<\/strong>. This implies not only knowing them, but also knowing how to apply them in order to optimise communication, as well as having the ability to\u00a0<strong>integrating them into communication strategies<\/strong>\u00a0of each client.<\/li><li><strong>Ability to create specific prompts:\u00a0<\/strong>the creation of\u00a0<strong>effective prompts<\/strong>\u00a0for AI-based tools is crucial. Each sector and client has unique needs, and in any communication strategy that involves content generation, the executive must know how to design prompts that will generate\u00a0<strong>personalised and relevant answers<\/strong>. This skill requires a deep understanding of both the customer's industry and AI capabilities.<\/li><li><strong>Resilience and continuous learning:<\/strong>\u00a0the field of communication is constantly evolving. The tools we use in agencies are constantly being updated. An account executive must be willing to learn on a daily basis and have the\u00a0<strong>ability to adapt to new technologies and methods<\/strong>.<\/li><\/ul><p>At\u00a0<strong>InfluenceSuite<\/strong>We recognise and deeply value the vital role that young talent plays in the future of communication. Our commitment to the incorporation of young professionals into our team not only reflects our commitment to the\u00a0<strong>innovation<\/strong>\u00a0in our strategies, but also our desire to cultivate a corporate culture that is at the forefront of the\u00a0<strong>technology<\/strong>\u00a0and the\u00a0<strong>creativity<\/strong>.  We firmly believe that by welcoming the bold ideas and unique perspective of the younger generation, we are not only enriching our team, but also ensuring that<strong>\u00a0InfluenceSuite<\/strong>\u00a0to remain a leader in the field of strategic communications, where advanced technology and human vision merge to create\u00a0<a href=\"https:\/\/influencesuite.com\/en_gb\/blog\/la-clave-de-la-persuasion-10-pasos-para-desarrollar-una-propuesta-estrategica-de-comunicacion-que-marque-la-diferencia\/\">communication strategies<\/a>\u00a0exceptional.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b29266 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"3b29266\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c042840 elementor-widget elementor-widget-text-editor\" data-id=\"c042840\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you are looking for a strategic partner who understands the complexities of communication today and is able to provide you with effective and customised solutions,\u00a0<strong>do not hesitate to call us.<\/strong>\u00a0<strong>We are ready to transform your communication strategy.<\/strong><\/p><p>\u00a0<\/p><p>If you are in need of guidance on where to train in the field of artificial intelligence,\u00a0<a href=\"https:\/\/www.cybereop.com\/blog\/mejores-masters-en-inteligencia-artificial.html\" target=\"_blank\" rel=\"noopener\">CYBEREOP<\/a>\u00a0has created this ranking that could be very useful for you - take a look!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Today, communications agencies are in search of account executives who not only understand AI tools, but also know how to apply them effectively in the context of communications and marketing. This demand reflects a shift in agencies' focus towards deeper integration of technology into their services. Account executives who can combine traditional communication skills with a mastery of emerging technologies will be highly valued in today's job market.<\/p>","protected":false},"author":1,"featured_media":1835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"_links":{"self":[{"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/posts\/1813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/comments?post=1813"}],"version-history":[{"count":0,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/posts\/1813\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/media\/1835"}],"wp:attachment":[{"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/media?parent=1813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/categories?post=1813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/tags?post=1813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}