{"id":1812,"date":"2024-01-19T13:57:50","date_gmt":"2024-01-19T12:57:50","guid":{"rendered":"https:\/\/influencesuite.ncayasociados.com\/?p=1812"},"modified":"2024-04-16T19:47:27","modified_gmt":"2024-04-16T17:47:27","slug":"la-comunicacion-estrategica-en-el-ambito-de-la-sostenibilidad","status":"publish","type":"post","link":"https:\/\/influencesuite.com\/en_gb\/la-comunicacion-estrategica-en-el-ambito-de-la-sostenibilidad\/","title":{"rendered":"STRATEGIC COMMUNICATION IN THE FIELD OF SUSTAINABILITY"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1812\" class=\"elementor elementor-1812\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b24321d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"b24321d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-309cc77 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"309cc77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29ee50b elementor-widget elementor-widget-image\" data-id=\"29ee50b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/influencesuite.com\/wp-content\/uploads\/2024\/01\/comunicacion-estrategica.png\" class=\"attachment-full size-full wp-image-1839\" alt=\"\" srcset=\"https:\/\/influencesuite.com\/wp-content\/uploads\/2024\/01\/comunicacion-estrategica.png 1024w, https:\/\/influencesuite.com\/wp-content\/uploads\/2024\/01\/comunicacion-estrategica-300x300.png 300w, https:\/\/influencesuite.com\/wp-content\/uploads\/2024\/01\/comunicacion-estrategica-150x150.png 150w, https:\/\/influencesuite.com\/wp-content\/uploads\/2024\/01\/comunicacion-estrategica-768x768.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e030050 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"e030050\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a0a0f2 blog-highlight elementor-widget elementor-widget-text-editor\" data-id=\"3a0a0f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At\u00a0<strong>InfluenceSuite,<\/strong> we are aware of the importance that the telecommunications sector has acquired in the past few years.\u00a0<strong>renewable energies.<\/strong> This industry represents not only the future of our energy matrix, but also a commitment to a more sustainable planet. However, the effectiveness of these initiatives depends, to a large extent, on how they are communicated. Today, we share with you our vision regarding the creation of communication strategies for this vital sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e5497e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5e5497e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2a6f87 elementor-widget elementor-widget-text-editor\" data-id=\"f2a6f87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>The importance of a communication plan for renewable energy companies<\/strong>\u00a0For a company operating in the renewable energy sector, having a communication plan is not an option, it is a necessity. At\u00a0<strong>InfluenceSuite<\/strong>We know for a fact that strategic and well-planned communication is essential to position ourselves in an increasingly competitive market. In addition, educating the public about the importance of\u00a0<strong>environmental sustainability<\/strong>\u00a0and efficiently manage the\u00a0<strong>corporate reputation<\/strong>\u00a0are crucial aspects. The communication strategy must be able to build bridges with consumers and stakeholders while, at the same time, it must be the most effective way of communicating with them.\u00a0<strong>essence<\/strong>\u00a0of the brand and its\u00a0<strong>values<\/strong>. In this sense, and with more than two decades of experience behind us, we at\u00a0<strong>InfluenceSuite<\/strong>\u00a0we know how to identify the key communication objectives for companies active in this sector: to raise awareness of the urgency of the\u00a0<strong>climate change<\/strong>to promote the adoption of\u00a0<strong>clean energies<\/strong>and to position the company as a leader in\u00a0<strong>innovation<\/strong>\u00a0y\u00a0<strong>sustainability<\/strong>. These objectives should not only impact the external audience, they should also be aligned with the mission and\u00a0<strong>vision<\/strong>\u00a0of the company. But,<strong>\u00a0how do we make it possible to achieve these objectives?<\/strong><strong>\u00a0<\/strong>Along the way, we have used multiple\u00a0<strong><a href=\"https:\/\/influencesuite.com\/en_gb\/servicios\/nuestros-servicios\/#corporativa\">communication tools<\/a><\/strong>\u00a0to achieve them, from all those tactics that are integrated into a\u00a0<strong>press office<\/strong>\u00a0to strategic campaigns designed to be implemented in the field.\u00a0<strong>digital realm<\/strong>. However, in\u00a0<strong>InfluenceSuite<\/strong>\u00a0we are always at the forefront, exploring\u00a0<strong>emerging trends<\/strong>\u00a0such as augmented reality, specialised mobile applications and open data platforms. These new and emerging tools not only enhance the\u00a0<strong>transparency<\/strong>\u00a0in energy generation and use, they also offer a more interactive and educational experience to the public.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b29266 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"3b29266\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c042840 elementor-widget elementor-widget-text-editor\" data-id=\"c042840\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>In conclusion, we could say that an effective communication strategy is indispensable for any company in the renewable energy sector. On\u00a0<\/strong><strong>InfluenceSuite<\/strong><strong>We not only understand the importance of communicating, but we know how to do it in an effective and transformative way.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The importance of a communication plan for renewable energy companies For a company operating in the renewable energy sector, having a communication plan is not an option, it is a necessity. At InfluenceSuite, we know for a fact that strategic and well-planned communication is essential to position yourself in an increasingly competitive market. <\/p>","protected":false},"author":1,"featured_media":1839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[56,1],"tags":[],"class_list":["post-1812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-com-corporativa-en","category-sin-categoria"],"_links":{"self":[{"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/posts\/1812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/comments?post=1812"}],"version-history":[{"count":0,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/posts\/1812\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/media\/1839"}],"wp:attachment":[{"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/media?parent=1812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/categories?post=1812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/influencesuite.com\/en_gb\/wp-json\/wp\/v2\/tags?post=1812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}