{"id":40,"date":"2024-02-13T13:02:35","date_gmt":"2024-02-13T12:02:35","guid":{"rendered":"https:\/\/influencesuite.ncayasociados.com\/?page_id=40"},"modified":"2026-01-20T10:46:19","modified_gmt":"2026-01-20T09:46:19","slug":"blog","status":"publish","type":"page","link":"https:\/\/influencesuite.com\/en_gb\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"
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Blog<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAre you looking for inspiration or simply best practices for any communication campaign? Then you're in the right blog.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"Comunicado<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tINTERNAL COMMUNICATION IN A COMPANY: WHEN TO DO IT AND WHY IT IS KEY TO MANAGE IT WELL\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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En las empresas, en muchas ocasiones, lo que ocurre dentro es a\u00fan m\u00e1s importante que lo que se comunica hacia fuera. El comunicado interno es una de las herramientas m\u00e1s b\u00e1sicas para mantener alineados a los equipos, evitar malentendidos y reforzar la cultura corporativa. Un comunicado interno es, en esencia,<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\"Consultor\u00eda<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tORGANISATIONAL COMMUNICATION CONSULTANCY: WHAT IS IT AND WHY IMPLEMENT IT?\u00a0\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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The business world is highly competitive and it is not enough to have good products or services. The way a company communicates, both internally and externally, influences its growth, reputation and culture. Organisational communication consultancy is an essential tool to understand what strategies to use to communicate and how to communicate.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tFIVE SIGNS THAT YOUR BRAND HAS BAD BUSINESS COMMUNICATION (AND HOW TO TURN IT AROUND)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Communication is one of the most important pillars of any brand. However, it is not always given the attention it deserves... until the problems start to show. When a company has a bad business communication, it is not noticed all at once, it leaves little clues as the day goes by.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tFOUR PRESS RELEASE TEMPLATES THAT WORK\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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In the day-to-day work of any press office, not every release starts from scratch. Although every story has its own approach, the truth is that most press releases follow recognisable structures. Knowing these models can speed up your work and help you to fine-tune your message accordingly.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tTOURISM COMMUNICATION: WHAT MAKES IT DIFFERENT?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Tourism communication strategies are among the most demanding in the world of communication. Unlike in other sectors, where the focus may be on technical features or functional benefits, here the challenge is much more complex, as it is centred on arousing emotions, generating desire and<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\"Ejemplos<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tFIVE EXAMPLES OF PROFESSIONAL COMMUNICATION IN THE BUSINESS ENVIRONMENT\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Professional communication is one of those concepts that is often mentioned in the world of work, but not always clearly defined. In essence, it refers to the way in which a company conveys information, both internally and externally, in a clear, coherent and aligned manner.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tFIVE EXAMPLES OF SUCCESSFUL INTERNAL COMMUNICATION CAMPAIGNS\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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When it comes to corporate communication, many companies think first of what happens outside: customers, media or social networks. However, a good strategy also starts from the inside. Internal communication campaigns help to align teams, reinforce corporate culture and make people better understand what they are working towards.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tNON-VERBAL COMMUNICATION: HOW GESTURES DETERMINE CONFIDENCE\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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A company's credibility does not depend only on a good speech. Often, what determines whether a manager inspires confidence or generates doubts is what is not said: non-verbal communication. In meetings with clients, presentations to investors, interviews with the media or even at an event.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\"Estrategia<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tORGANISATIONAL COMMUNICATION STRATEGY: THE KEY TO ALIGNING BRAND, PEOPLE AND REPUTATION\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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The business environment is very competitive and including organisational communication strategies is very important to build reputation, generate trust and align all teams and audiences around the same values and objectives. And communicating all this in a coherent, planned and strategic way. But what does it consist of?<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tHOW TO BUILD BRAND AUTHORITY IN THE DIGITAL AGE\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Brand authority has become one of the most valuable assets for companies, especially in a constantly stimulating environment. To differentiate themselves, brands need to be recognised as a reference point, build trust and occupy a leadership position in the industry conversation. Build<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tHOW TO BUILD A COMMUNICATION PROPOSAL FOR A COMPANY FROM A SPECIALISED AGENCY\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Designing a communication proposal for a company is a complex process that goes far beyond defining specific actions or selecting the appropriate channels. From a professional communication agency, the proposal is conceived as a roadmap aligned with the business objectives, the company's identity, the company's brand identity, and the company's brand.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tEXAMPLES OF PRESS CONFERENCES: HOW TO TRANSFORM AN EVENT INTO A STRATEGIC TOOL\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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When talking about corporate communications, we often think of press releases or social media, without being aware of the enormous value of media events. Analysing some examples of successful press conferences helps to understand why this format remains one of the most effective tools for<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t

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