{"id":40,"date":"2024-02-13T13:02:35","date_gmt":"2024-02-13T12:02:35","guid":{"rendered":"https:\/\/influencesuite.ncayasociados.com\/?page_id=40"},"modified":"2026-01-20T10:46:19","modified_gmt":"2026-01-20T09:46:19","slug":"blog","status":"publish","type":"page","link":"https:\/\/influencesuite.com\/en_gb\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Blog<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAre you looking for inspiration or simply best practices for any communication campaign? Then you're in the right blog.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"Empat\u00eda<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tEMPATHY AS A COMMUNICATION TOOL\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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In the communications sector, as well as knowing how to convey messages, it is very important to understand those who receive them. Agencies work on a daily basis with clients, journalists and other professionals who have different needs, expectations and ways of working. For this reason, empathy becomes a fundamental communication tool<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\"Comunicaci\u00f3n<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tSOCIAL MEDIA CAMPAIGNS: HOW TO MAKE YOUR MESSAGE HIT HOME\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Social communication campaigns aim to inform, raise awareness or mobilise the public on an issue of collective interest. They can address a wide range of topics, such as health, the environment, equality, road safety, education or the fight against specific social problems. Unlike<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\"Gabinetes<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPress offices in the age of AI\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Artificial intelligence is now an integral part of everyday communication. Drafting an initial version, summarising a report, analysing large amounts of information or adapting content to different formats are tasks that can now be carried out in a matter of minutes. In this context, resources such as<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tAWARENESS CAMPAIGNS: HOW TO BRING ABOUT REAL CHANGE\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Some messages aim to sell a product or service, whilst others seek to achieve something different: to inform, raise awareness and, in many cases, bring about change in society. That is the aim of awareness-raising campaigns, a communication tool used by companies, institutions, associations and organisations to<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\"Comunicaci\u00f3n<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCONTINUOUS COMMUNICATION: HOW TO BE PRESENT WITHOUT BECOMING A DISTURBANCE\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Companies have never had so many opportunities to communicate with their audiences. Social media, blogs, newsletters, articles or features in the media, podcasts and their own channels enable them to maintain a virtually continuous presence. In this context, maintaining a constant flow of communication has become an important part of the strategy<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tPARAVERBAL COMMUNICATION: THE VOICE IS JUST AS IMPORTANT AS THE MESSAGE\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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When we develop a corporate communications strategy, we spend a great deal of time choosing the right words. We review headlines, refine key messages and consider how best to explain an idea so that it comes across clearly to journalists, customers or employees. However, when the time comes to deliver that message out loud,<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\"Comunicaci\u00f3n,<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCOMMUNICATION, LANGUAGE AND SPEECH: THREE FUNDAMENTAL CONCEPTS FOR AN EFFECTIVE STRATEGY\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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The terms \u2018communication\u2019, \u2018language\u2019 and \u2018speech\u2019 are closely related. However, each plays a different role in the field of corporate communication, and understanding their specific characteristics can make all the difference when designing an effective strategy. What are the differences between communication, language and speech? Although the<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tCOMMUNICATION AND DIGITAL ART: AN ESSENTIAL COMBINATION FOR MAKING AN IMPACT\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Communication and digital art form an inseparable pairing for brands seeking to stand out in an increasingly visual environment. We are surrounded by information, and capturing the public\u2019s attention \u2013 as well as conveying a good message \u2013 depends largely on how it is presented. Visual creativity<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tCRISIS MANAGEMENT TEAM 2.0: WHY THE FIRST FEW MINUTES CAN CHANGE EVERYTHING\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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A viral complaint, an ill-advised post, a leak or a piece of fake news can jeopardise a company\u2019s reputation in a matter of seconds. In today\u2019s digital world, information circulates at breakneck speed, and a delayed response can have an even greater impact than the initial problem. Counting<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tTHE BEST COMMUNICATION CAMPAIGNS HAVE SOMETHING IN COMMON\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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When we think of the best communication campaigns, it\u2019s easy to picture big brands with budgets running into millions and adverts that go viral. However, the success of a campaign doesn\u2019t depend solely on the budget. In most cases, it\u2019s the strategy that really makes the difference<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tMUNICIPAL COMMUNICATION STRATEGY: THE KEY TO CONNECTING\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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The way in which local councils communicate with residents has changed significantly in recent years. Residents not only expect to receive timely information about building works, events or new services; they also seek communication that is accessible, transparent and consistent. For this reason, having a municipal communication strategy is<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tWHY IS COMMUNICATION FLOW ESSENTIAL TO ANY PUBLIC RELATIONS STRATEGY?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Public relations has one main objective: to ensure that a brand\u2019s messages reach its target audiences effectively. To achieve this, it is essential to have an appropriate communication flow \u2013 that is, a system that allows information to circulate clearly and in an organised manner between<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t

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